In a tweet, I am: The official socially designed pro-blogging humorist for your daily internets. ♛ CEO & Interactive/Social CD: speaker, artist, photographer, metal-head & ♥ father.

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A socially minded creative executive with proven background in advertising/digital/social communication industries as both team leader/motivator and concept/deliverable execution. Fertile creative mind with both feet firmly planted on the ground – one with the desire to aesthetically express and the other with the need to fiscally impress. Equally comfortable with new biz development/creative pitches as well as managing clients and driving campaigns to completion while nurturing long-term relationships. A “social animal” who thrives within any agency environment, Justice can conceptualize independently or nourish collaborative teams. There are lots of extras, too – excellent public speaker, trend hunter, social community director, award-winning photographer and active user/strategist of the latest social media and communication technologies. Culminating with progressive management skills, record of high team productivity and long list of satisfied, repeat clients.

While each client/community/campaign as a unique ebb and flow Justice as lead successful teams that includes but is not limited to:

  • Strategic Content Marketing
  • Community Management
  • Traditional Media: Print, Outdoor, TV, Radio
  • Website, Portal, Community Strategy
  • Online Campaigns: Design & Deployment
  • Social Media Strategy
  • Social Media: Design & Deployment
  • Social Storytelling & Gaming
  • Full Campaign Analysis & Decisive Optimization
  • Mobile: Applicational: Design & Deployment
  • Tablet: Design, UX and Custom Publishing
  • Alternate Reality Games
  • Transmedia & Storytelling
  • UX Designers
  • Applicational Developers
  • Informational Architects
  • Usability Specialists
  • Focus Groups
  • New Business Development
  • Video/Post-Production/Audio
  • Beta Teams & Quality Assurance
  • Traditional/Online Media Teams
  • Third Party Serving/Hosting/Metrics
  • Legal/Participation
  • Search Engine Optimization
  • Campaign Analysis
  • Bloggers/Tweeters/Copywriters
  • Public Relations
  • eLearning Developers
  • Instructional Designers
  • Live Event Production
  • Photography
  • Promotions

Dynamic Social Scoring:

Current: Klout Score

Current: Peer Index Score

Current: HubSpot's Tweet Grader Score

Current: Social Chiefs Score

Current: ProSkore

Current: Kred.ly Score

SeaWorld Parks & Entertainment: Email

  • Creative modular component-based email configuration system
  • Streamlined all monthly, events, special promotions within standardized wireframes within brand standards
  • Increased open rate, CTR and brand lift (client confidential) exponentially

Audi's – “The Art the Heist” (Award Winning Alternate Reality Game)

  • Best in Show – Mixx Awards
  • Results included:
    45 million PR impressions
    500,00 ARG Story Participants
    10,000 leads to dealers
    2 million unique visitors to AudiUSA.com
  • Average dwell time of five minutes
  • “A car commercial like no other” ~ NY Times

Chevrolet's – "Who is Benjamin Stove?" (2006)

  • Sessions - 383,829
  • Page Views - 1.8 million
  • Avg. time spent - 16m 14sec
  • Msg Board Posts - 9,000+
  • Msg Board Members - 1,000+

BayerAdvanced.com (2008)

  • “Uniques” before Luckie & Co. averaged: 3,152/month 
  • Today the year-to-date average of unique visitors is: 147,368/month
  • %100 increase of budgetary spend in down economy between 2008 to 2009

AT&T (2007 - 2008 E-Mail)

  • 48 campaigns; 65 versions; 7,500,000 E-mails sent
  • Average OR of 24.7%; average 4.36% CTR – (compared to the industry average of .05%); results as high as a 50% CTR (as recorded by ITP Javelin)

Little Debbie (100 Calorie Social Outreach Campaign)

  • 104 posts on 75 blogs
  • Over 3+ million views
  • 6,000+ reader comments
  • 1,200 new followers on Twitter
  • 10-point spike in brand awareness

Little Debbie (Nascar)
“Miles of Smiles” – Online Sweepstakes

  • 2008: 350,000+ Registered Participants (240% increase from previous years campaign)
  • 2009: 750,000+ Registered Participants 

New Business Development

Client Acquisition include but are not limited to:

  • SeaWorld Parks & Entertainment (All Parks Inclusive Email Marketing)
  • Wynn Resorts –Las Vegas
  • Hard Rock Cafe: Tampa & Hollywood Casinos
  • Canyon Ranch
  • Panama Beach CVB
  • St. Petersburg/Clearwater CVB
  • Steamboat Springs
  • Colorado Tourism
  • Walt Disney World Swan Dolphin

Awards & Recognition:

To Note -- I hold little value in awards if it didn't meet the needs of the clients directives, unless of course the client just wanted to win awards:

  • HSMAI (multiple)
  • Mixx Expo 'Best In Show' (Audi)
  • Local & National Addy’s (Bronze, Silver & Gold) - (countless)
  • Flagler Award (multiple)
  • TIA: Mercury/Odyssey

Empire Avenue

  • Community Manager: "Advertising, Social & Integrated Marketing"