A creative executive with proven background in advertising/communication industry as both team leader/motivator and concept/deliverable execution. Fertile creative mind with both feet firmly planted on the ground – one with the desire to aesthetically express and the other with the need to fiscally impress. Equally comfortable with new biz development/big pitches as well as managing clients and driving projects to completion. A “social animal” who thrives within any agency environment, Justice can conceptualize independently or nourish collaborative teams. There are lots of extras, too – excellent public speaker, trend hunter and active user/strategist of the latest social media and communication technologies. Culminating with progressive management skills, record of high team productivity and long list of satisfied, repeat clients.
Specifications
In-House Team Sizes Managed: 20 - 40+
Virtual Teams: 50+
Lead team mix that includes but is not limited to:
- Print/Web/Flash/Applicational Designers
- Social Media Development
- Applicational Developers
- Informational Architects
- Usability Specialists
- Focus Groups
- New Business Development
- Video/Post-Production/Audio
- Beta Teams & Quality Assurance
- Traditional/Online Media Teams
- Third Party Serving/Hosting/Metrics
- Legal/Participation
- Search Engine Optimization
- Campaign Analysis
- Bloggers/Tweeters/Copyrighters
- Public Relations
- eLearning Developers
- Instructional Designers
- Live Event Production
- Promotions
Client Budgets
100k to 5 Million ++ projected
Or $100, because this ‘dude’ needed a business card for a trade-show – like fast!
Selected Client Highlights
BayerAdvanced.com
Online Traffic
• “Uniques” before Luckie & Co. averaged: 3,152/month
• Today the year-to-date average of unique visitors is: 147,368/month
• %100 increase of budgetary spend in down economy between 2008 to 2009
AT&T
E-Mail
• 2008: 48 campaigns; 65 versions; 7,500,000 E-mails sent
• Average OR of 24.7%; average 4.36% CTR – (compared to the industry average of .05%); results as high as a 50% CTR (as recorded by ITP Javelin)
Little Debbie
100 Calorie Social Outreach Campaign
• 104 posts on 75 blogs
• Over 3+ million views
• 6,000+ reader comments
• 1,200 new followers on Twitter
• 10-point spike in brand awareness
Little Debbie
“Miles of Smiles” – Online Sweepstakes
• 2008: 350,000+ Registered Participants (240% increase from previous years campaign)
Audi's – “The Art the Heist”
• Best in Show – Mixx Awards
• 40% increase in traffic to audi.com during campaign
• Average dwell time of five minutes
• “A car commercial like no other” ~ NY Times
New Business Development
Client Acquisition include but are not limited to:
Wynn Resorts –Las Vegas
Hard Rock Cafe: Tampa & Hollywood Casinos
Canyon Ranch
Panama Beach CVB
St. Petersburg/Clearwater CVB
Steamboat Springs
Colorado Tourism
Walt Disney World Swan Dolphin
Awards & Recognition
HSMAI
Mixx Expo 'Best In Show' (Audi)
Local & National Addy’s
TIA: Mercury/Odyssey