Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.
"Renowned graphic designer Michael Bierut claims that he's not creative. Instead, he likens his job to that of a doctor who tends to patients – "the sicker, the better." Digging into the 86 notebooks he's kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don't avoid the obvious) at the foundation of brilliant design solutions."
Thursday, December 15, 2011 at 3:55PM