Posts filed under Content

God Save the Queen

Over 3 years and 127 Episodes - QueensCast was a diehard grassroots sports network dedicated to Women's Soccer. Additionally, I was incredibly blessed with the rare opportunity to have free creative reign on the episode posters - I will forever be proud of all the content that we produced.

Blog Idea Cheatsheet #FLBlogCon

Do you ever wish you could give a client a sheet of ideas for their blog? That way they don’t hound you when they can’t come up with anything else to say. Well here’s my gift to you.

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[DOWNLOAD HERE]

  • 10-Ten lists

  • Questions you get everyday

  • Inspirational Stories from your Industry

  • Problem solving

  • Product reviews

  • Tutorials and how-to Guides

  • Step-by-step guides to _____

  • Latest news within your vertical

  • Checklist(s): Do you have all that you need to ____?

  • Infographics

  • Case Studies

  • Industry profiles/spotlight/profiles

  • Today in your Industry

  • Comparisons (styles, gear, situational)

  • Share what others are saying

  • “Behind the Curtain” (let people know what you're working on)

  • Surveys and polls

  • Frequently Asked Questions (FAQs)

  • Questions you should be asking your Industry

  • Time-saving posts (how to)

  • Event summaries

  • Top take-aAways from _______

  • Rants from your Industry

  • Beginner’s guides to _______

  • Recent tools you used

  • Free giveaways (DVDs, Books, Gear, etc.)

  • Myth vs. Fact within your Industry

  • Presentations (post and cite takeaways)

  • Answer “Why?”

  • Cheatsheets for your Industry

  • Share recent travel experiences

  • Share recent seminars

  • Gallery / album posts

  • Spotlight successes in your Industry

  • Spotlight Failures in your Industry

  • Summarize someone else’s _____

  • Thankful posts

  • Interesting customer question

  • Create a glossary

  • Who is Important to follow in your Industry

  • Sources of inspiration

  • X# Secrets you didn’t know about ____

  • What ____ doesn’t want you to kKnow

  • X# Lies you’ve been told about ____

  • History of ______

  • Beginner’s guide to ____

  • Intermediate guide to ____

  • Expert’s guide to ____

  • Videos about ____ you have to watch

  • Podcasts in your Industry

  • You should be listening to

  • Recent podcast takeaways

  • Blogs in your Industry

  • You should to be reading

  • Recent blog takeaways

  • Reasons your ____ isn’t working

  • DYK (Did you know?)

  • ICYMI (In case you missed it)

  • One thing you’ve been missing

  • Best advice you can give

  • Best advice you’ve ever received

  • What these X experts have to say about ____

  • ____ 101: All the basics you need to know

  • Worst advice you can hear

  • What will ____ be like in X years

  • What ____ has taught me about our industry

  • Apps for your Industry

  • Quotes, and what they mean to you

  • Common misconceptions about ____

  • Gear for your Industry

  • Predictions about the future (great for end of year content)

  • Best books for your Industry

  • Best movies for your Industry

  • How to troubleshoot ____

  • Resources for your Industry

  • Thoughts from newbies

  • What to do when the SHTF

  • Special reports

  • Quick tips about ____

  • Crash course in ______

  • Quizzes

  • Fast facts about ____

  • A buyer’s guide for ____

  • Why ____ is overrated

  • Alternatives for ____

  • Considerations before you purchase ____

  • What these people did wrong in ____

  • How much do you really know about ____

  • The history of ____

  • Habits of successful ____

  • A practical guide to ____

  • Frugal guide to ____

  • How to ____ the right way

  • Ways to research ____

  • Signs you’re wasting your time in ____

  • Alerts/recalls

  • Open questions to your readers (debate/thought starters)

  • Memes

  • Key benefits of ____

  • Pros and cons of ____

  • Which Is better: ____ or ____

  • Ways to motivate yourself for ____

  • Strategies you to considered

  • Fundamentals about ____

  • The magic formula for ____ is ____

  • Creative ways to ____

  • How ____ can be more efficient

  • Perfect examples of ____ in action

  • Foolproof tactics for ____ is ____

  • Strategies to supercharge your ____

  • Ways you’re sabotaging your ____ without knowing it

  • A grassroots approach to ____ is ____

  • Historical news posts

  • Things to do before you ____

  • Harsh realities about ____

  • Intern checklist

  • A ____ cheatsheet

  • Surprising lessons we learned from ____

  • What’s the best way to ____

  • A timeline on ____

  • Statistics on ____ you need to know

  • What do you want to read about next

  • Ways to recover from ____

  • Are you ready for ____? Here’s how to tell.

  • “What if” posts

  • SAQ (Should Ask Questions) posts

  • Awareness posts

  • Recycle old posts (create v2. and update old posts)

  • If I only new ____ now, I would have done ____ then

  • X# tips for your new hire

  • How to stay current in ____

  • Ways your industry is expanding (or consolidating)

  • Comparisons of _____ and _____

  • Interviewing checklist

  • Interviewer checklist

  • Customer relationships 101

  • Why ____ is so important we almost always forget it

  • Flight check

  • Why ____ was the best article I’ve ever read

  • Why ____ was the best presentation I’ve seen

  • Constructive criticism: (multi-part)

    • How to give it

    • How to apply it

    • How to measure it’s success

  • How to come up with new ideas in your industry

  • Setting goals in your industry

  • I want to know more about ____

  • What is the latest trend in ____

  • ____ is the most interesting thing about ____

  • Tell your best story

  • Have you ever wished

  • Readers be cautious of ____

  • Photo/video of your office, products, or workers

  • What is trending on Twitter

  • Your favorite resources are ____

  • What are your day’s activities

  • What makes you mad

  • What gets me excited

  • My favorite life-hacks are ____

  • What makes me worry

  • I am scared I’ll fail at

  • My favorite technology is ____

  • Myths about your industry

  • Transcribe your podcasts

  • What is your favorite charity? Why?

  • X# of facts about ____

  • Customer testimonials

  • Inspirational posts

Posted on September 24, 2018 and filed under Blogging, Brand, Business, Content.

Modern Storytelling: Anthony Bourdain

Thanks again Anthony — you made modern storytelling more authentic and relatable – all the while you did so on your own terms. His style like many trailblazers was brash, loud and irreverent. He came from a 'checkered' past and for that made him all the more likable. People aren't perfect and we learn from our mistakes, not by our accolades.

...

Suicide is on the uptick, and this should be an alert to everyone. While the list of known celebrities that have taken their life grows; so does the total statistic for the rest of us, with what appears to be one suicide every 20 seconds by 2020. I believe it to be human nature to debate your own mortality, and sadly even at times – ending it. That said, we all have something to give everyone, and I hope you seek and nurture that evolution all of your days.

If you suspect someone that may be at risk for suicide:

  1. Do not leave the person alone.
  2. Remove any firearms, alcohol, drugs or sharp objects that could be used in a suicide attempt.
  3. Call the U.S. National Suicide Prevention Lifeline at 1-800-273-TALK (8255).
  4. Take the person to an emergency room or seek help from a medical or mental health professional.

Source: American Foundation for Suicide Prevention. For more tips and warning signs, click here.

Old Dog — New Tricks

Here's a few excerpts from a recent interview I did with a student seeking content for their communications programming. I'm a HUGE proponent of mentoring and advise anyone to give back and much and as often as they are able.

Company and Position Title:

How Long have you been with your company/employer?

  • Magruder Laser Vision: 2 years
  • Big Block Studios: 18 years
  • QueensCast: 2 years

Can you tell me a little about the culture of your company/employer?

  • Magruder Laser Vision provides correction procedures (predominantly LASIK) that have the highest levels of precision, safety, and patient satisfaction. Doctor Magruder, is not simply one of the nation’s finest refractive surgeons but he’s simply a good person that means people well. This professional and personable manner is reflective of his staff with high morals and cultural support.

What do you like most about your career? Or what do you find you unique?

  • My career has spanned almost 25 years; in that time I’ve found that working in my current role as CMO for Magruder Laser Vision to be both rewarding and creatively unique. That said, it's not without some risk from my employer, this is an industry that does not always have its own marketing representation. Often, they're trying their best to do it internally OR seeking services of marketing and agencies at great expense. Therefore, we have a unique symbiotic relationship. I bring decades of agency training to an industry that is all too often trapped in it's own lexicon. Bringing a natural consumer voice to the brand was one of the first things I tried to do.

As someone who has worked in marketing & web design for quite some time, I’m sure you have some aspects of the field which offer the greatest opportunities for professional growth. What are your thoughts on what specializations I might focus on as a good starting point?

  • I see digital analytics (marketing; commerce; sales cycles; demo; etc.) as the forerunner to the new economy. It’s not enough to simply ‘design and deploy’, you have to back all that creative influence with optimized proof. Moreover, statistical analysis of growth, efficiencies and forecasting models will quickly become the norm rather than their scatter-shot approach of the past.

What skills or characteristics do you feel contributed to your success in this industry?

  • “The gift of gab.” Extraverted personalities seem to thrive in my line of work. It helps when you can create trust with your client and guide them into understanding the vision for the work, and then there's  "The Golden Rule" of course. But marketing intelligence is going to become the norm. Agencies will need to [really] work to maintain credibility now — which is something I like to be frank.

How often do you get to interact with customers/clients?

  • Often in my past roles with advertising agencies, I would have daily interface with clients, however not as much in my current role. Since my client now is really the patient guest, that interaction is most often facilitated by the staff. It's a 50/50. I bring a consumer into the office and that point I have to believe that the staff can create a unique experience that will enhance and show consumer differentiation, enough to be selected.

What courses proved to be the most valuable to you in your field?

  • The journeyman’s approach to learning on the job, sometimes you just have to jump into a project/client/challenge and adapt. You have to ask questions and accept that it’s ok; you need to learn! The most creative and inspiring people to me are other seasoned professionals that feel that they are simply "a student of the game."

What entry-level jobs offer the best opportunities for the greatest amount of learning?

  • Anything to do with watching various diversities of skilled labor, varying personality types and unique traits that trigger action. Examples might be a cashier; assistant to a leader; support services. Anytime you're faced with 'the human condition' I think it's a good thing. You're forced to listen, learn and understand the consumer's perspective.

What trends in the field would be most likely to affect someone just entering this career now?

  • Marketing is constantly evolving, you need to consistently keep tabs on social, cultural, technological, niche’ demographical trends and then reassess constantly. Just because “X” demo wants to buy “Y” product this month, doesn’t mean the popularity will be ever-present, or something better coming out.

What is the most important thing that someone planning to enter this career should know?

  • Like countless jobs, your clientele will often discourage you by downplaying your role, ability and question your decisions. But left to their own devices, the same clients WOULD NOT be as successful as they are with your services. In short, do what you know is right to do — right now. That will change. You will fail. Simply, fail fast and learn from it.
    No matter how great someone is in this industry, accolades don’t make you better; they’re a byproduct of past action. Therefore, never stop seeking, ask questions, be humble, be fearless and abide by the rule – that there are no actual (typically budget restrictions only) rules.
  • At some point in your career, you’ll need to realize that you need to hire people/services that are better you are. This is really hard for some people (we all inherently get territorial when someone’s not doing the same way we think it should be done), given that you can grow past this point your abilities will transition into that of a director and not of a producer.
  • Don’t be a dick.
  • Mentor.
Posted on April 17, 2018 and filed under Advertising, Content, Process.