Over 3 years and 127 Episodes - QueensCast was a diehard grassroots sports network dedicated to Women's Soccer. Additionally, I was incredibly blessed with the rare opportunity to have free creative reign on the episode posters - I will forever be proud of all the content that we produced.
Do you ever wish you could give a client a sheet of ideas for their blog? That way they don’t hound you when they can’t come up with anything else to say. Well here’s my gift to you.
Questions you get everyday
Inspirational Stories from your Industry
Tutorials and how-to Guides
Step-by-step guides to _____
Latest news within your vertical
Checklist(s): Do you have all that you need to ____?
Today in your Industry
Comparisons (styles, gear, situational)
Share what others are saying
“Behind the Curtain” (let people know what you're working on)
Surveys and polls
Frequently Asked Questions (FAQs)
Questions you should be asking your Industry
Time-saving posts (how to)
Top take-aAways from _______
Rants from your Industry
Beginner’s guides to _______
Recent tools you used
Free giveaways (DVDs, Books, Gear, etc.)
Myth vs. Fact within your Industry
Presentations (post and cite takeaways)
Cheatsheets for your Industry
Share recent travel experiences
Share recent seminars
Gallery / album posts
Spotlight successes in your Industry
Spotlight Failures in your Industry
Summarize someone else’s _____
Interesting customer question
Create a glossary
Who is Important to follow in your Industry
Sources of inspiration
X# Secrets you didn’t know about ____
What ____ doesn’t want you to kKnow
X# Lies you’ve been told about ____
History of ______
Beginner’s guide to ____
Intermediate guide to ____
Expert’s guide to ____
Videos about ____ you have to watch
Podcasts in your Industry
You should be listening to
Recent podcast takeaways
Blogs in your Industry
You should to be reading
Recent blog takeaways
Reasons your ____ isn’t working
DYK (Did you know?)
ICYMI (In case you missed it)
One thing you’ve been missing
Best advice you can give
Best advice you’ve ever received
What these X experts have to say about ____
____ 101: All the basics you need to know
Worst advice you can hear
What will ____ be like in X years
What ____ has taught me about our industry
Apps for your Industry
Quotes, and what they mean to you
Common misconceptions about ____
Gear for your Industry
Predictions about the future (great for end of year content)
Best books for your Industry
Best movies for your Industry
How to troubleshoot ____
Resources for your Industry
Thoughts from newbies
What to do when the SHTF
Quick tips about ____
Crash course in ______
Fast facts about ____
A buyer’s guide for ____
Why ____ is overrated
Alternatives for ____
Considerations before you purchase ____
What these people did wrong in ____
How much do you really know about ____
The history of ____
Habits of successful ____
A practical guide to ____
Frugal guide to ____
How to ____ the right way
Ways to research ____
Signs you’re wasting your time in ____
Open questions to your readers (debate/thought starters)
Key benefits of ____
Pros and cons of ____
Which Is better: ____ or ____
Ways to motivate yourself for ____
Strategies you to considered
Fundamentals about ____
The magic formula for ____ is ____
Creative ways to ____
How ____ can be more efficient
Perfect examples of ____ in action
Foolproof tactics for ____ is ____
Strategies to supercharge your ____
Ways you’re sabotaging your ____ without knowing it
A grassroots approach to ____ is ____
Historical news posts
Things to do before you ____
Harsh realities about ____
A ____ cheatsheet
Surprising lessons we learned from ____
What’s the best way to ____
A timeline on ____
Statistics on ____ you need to know
What do you want to read about next
Ways to recover from ____
Are you ready for ____? Here’s how to tell.
“What if” posts
SAQ (Should Ask Questions) posts
Recycle old posts (create v2. and update old posts)
If I only new ____ now, I would have done ____ then
X# tips for your new hire
How to stay current in ____
Ways your industry is expanding (or consolidating)
Comparisons of _____ and _____
Customer relationships 101
Why ____ is so important we almost always forget it
Why ____ was the best article I’ve ever read
Why ____ was the best presentation I’ve seen
Constructive criticism: (multi-part)
• How to give it
• How to apply it
• How to measure it’s success
How to come up with new ideas in your industry
Setting goals in your industry
I want to know more about ____
What is the latest trend in ____
____ is the most interesting thing about ____
Tell your best story
Have you ever wished
Readers be cautious of ____
Photo/video of your office, products, or workers
What is trending on Twitter
Your favorite resources are ____
What are your day’s activities
What makes you mad
What gets me excited
My favorite life-hacks are ____
What makes me worry
I am scared I’ll fail at
My favorite technology is ____
Myths about your industry
Transcribe your podcasts
What is your favorite charity? Why?
X# of facts about ____
Thanks again Anthony — you made modern storytelling more authentic and relatable – all the while you did so on your own terms. His style like many trailblazers was brash, loud and irreverent. He came from a 'checkered' past and for that made him all the more likable. People aren't perfect and we learn from our mistakes, not by our accolades.
Suicide is on the uptick, and this should be an alert to everyone. While the list of known celebrities that have taken their life grows; so does the total statistic for the rest of us, with what appears to be one suicide every 20 seconds by 2020. I believe it to be human nature to debate your own mortality, and sadly even at times – ending it. That said, we all have something to give everyone, and I hope you seek and nurture that evolution all of your days.
If you suspect someone that may be at risk for suicide:
- Do not leave the person alone.
- Remove any ﬁrearms, alcohol, drugs or sharp objects that could be used in a suicide attempt.
- Call the U.S. National Suicide Prevention Lifeline at 1-800-273-TALK (8255).
- Take the person to an emergency room or seek help from a medical or mental health professional.
Here's a few excerpts from a recent interview I did with a student seeking content for their communications programming. I'm a HUGE proponent of mentoring and advise anyone to give back and much and as often as they are able.
Company and Position Title:
How Long have you been with your company/employer?
- Magruder Laser Vision: 2 years
- Big Block Studios: 18 years
- QueensCast: 2 years
Can you tell me a little about the culture of your company/employer?
- Magruder Laser Vision provides correction procedures (predominantly LASIK) that have the highest levels of precision, safety, and patient satisfaction. Doctor Magruder, is not simply one of the nation’s finest refractive surgeons but he’s simply a good person that means people well. This professional and personable manner is reflective of his staff with high morals and cultural support.
What do you like most about your career? Or what do you find you unique?
- My career has spanned almost 25 years; in that time I’ve found that working in my current role as CMO for Magruder Laser Vision to be both rewarding and creatively unique. That said, it's not without some risk from my employer, this is an industry that does not always have its own marketing representation. Often, they're trying their best to do it internally OR seeking services of marketing and agencies at great expense. Therefore, we have a unique symbiotic relationship. I bring decades of agency training to an industry that is all too often trapped in it's own lexicon. Bringing a natural consumer voice to the brand was one of the first things I tried to do.
As someone who has worked in marketing & web design for quite some time, I’m sure you have some aspects of the field which offer the greatest opportunities for professional growth. What are your thoughts on what specializations I might focus on as a good starting point?
- I see digital analytics (marketing; commerce; sales cycles; demo; etc.) as the forerunner to the new economy. It’s not enough to simply ‘design and deploy’, you have to back all that creative influence with optimized proof. Moreover, statistical analysis of growth, efficiencies and forecasting models will quickly become the norm rather than their scatter-shot approach of the past.
What skills or characteristics do you feel contributed to your success in this industry?
- “The gift of gab.” Extraverted personalities seem to thrive in my line of work. It helps when you can create trust with your client and guide them into understanding the vision for the work, and then there's "The Golden Rule" of course. But marketing intelligence is going to become the norm. Agencies will need to [really] work to maintain credibility now — which is something I like to be frank.
How often do you get to interact with customers/clients?
- Often in my past roles with advertising agencies, I would have daily interface with clients, however not as much in my current role. Since my client now is really the patient guest, that interaction is most often facilitated by the staff. It's a 50/50. I bring a consumer into the office and that point I have to believe that the staff can create a unique experience that will enhance and show consumer differentiation, enough to be selected.
What courses proved to be the most valuable to you in your field?
- The journeyman’s approach to learning on the job, sometimes you just have to jump into a project/client/challenge and adapt. You have to ask questions and accept that it’s ok; you need to learn! The most creative and inspiring people to me are other seasoned professionals that feel that they are simply "a student of the game."
What entry-level jobs offer the best opportunities for the greatest amount of learning?
- Anything to do with watching various diversities of skilled labor, varying personality types and unique traits that trigger action. Examples might be a cashier; assistant to a leader; support services. Anytime you're faced with 'the human condition' I think it's a good thing. You're forced to listen, learn and understand the consumer's perspective.
What trends in the field would be most likely to affect someone just entering this career now?
- Marketing is constantly evolving, you need to consistently keep tabs on social, cultural, technological, niche’ demographical trends and then reassess constantly. Just because “X” demo wants to buy “Y” product this month, doesn’t mean the popularity will be ever-present, or something better coming out.
What is the most important thing that someone planning to enter this career should know?
- Like countless jobs, your clientele will often discourage you by downplaying your role, ability and question your decisions. But left to their own devices, the same clients WOULD NOT be as successful as they are with your services. In short, do what you know is right to do — right now. That will change. You will fail. Simply, fail fast and learn from it.
No matter how great someone is in this industry, accolades don’t make you better; they’re a byproduct of past action. Therefore, never stop seeking, ask questions, be humble, be fearless and abide by the rule – that there are no actual (typically budget restrictions only) rules.
- At some point in your career, you’ll need to realize that you need to hire people/services that are better you are. This is really hard for some people (we all inherently get territorial when someone’s not doing the same way we think it should be done), given that you can grow past this point your abilities will transition into that of a director and not of a producer.
- Don’t be a dick.