Posts filed under Storytelling

Modern Storytelling: Anthony Bourdain

Thanks again Anthony — you made modern storytelling more authentic and relatable – all the while you did so on your own terms. His style like many trailblazers was brash, loud and irreverent. He came from a 'checkered' past and for that made him all the more likable. People aren't perfect and we learn from our mistakes, not by our accolades.

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Suicide is on the uptick, and this should be an alert to everyone. While the list of known celebrities that have taken their life grows; so does the total statistic for the rest of us, with what appears to be one suicide every 20 seconds by 2020. I believe it to be human nature to debate your own mortality, and sadly even at times – ending it. That said, we all have something to give everyone, and I hope you seek and nurture that evolution all of your days.

If you suspect someone that may be at risk for suicide:

  1. Do not leave the person alone.
  2. Remove any firearms, alcohol, drugs or sharp objects that could be used in a suicide attempt.
  3. Call the U.S. National Suicide Prevention Lifeline at 1-800-273-TALK (8255).
  4. Take the person to an emergency room or seek help from a medical or mental health professional.

Source: American Foundation for Suicide Prevention. For more tips and warning signs, click here.

"Punchy Content" - Fast, fresh and easy test!

If you don't have a huge marketing budget, one of the hardest things to do is determine where you need to place your money. When I taught advertising for the UCF's Nicholson School of Communications I would tell my students ...

"I don't care what you would do with a global brand and 50 million dollars. Show me what you can do with $5000 for a small local company no one's ever heard of. If you can't make compelling on the cheap — you're in trouble."

There's nothing in the rule book that doesn't say you can drop something into your campaign mix that unassociated with your broader marketing plan. I call these nuggets "punchy content", you didn't see them coming and they might just spark interest in a fading audience.

Try some quick video — give it a tagline, #hashtag or an alternative CTA (call to action). Make sure that you do a few; one a week for a month; see if it moves the needle for you. If you get no traction from it, it's ok too. You didn't spend much and you brought in something different to appeal, perhaps, to your audience or a new group.

Example — A sports entertainment network that I created called QueensCast. We need some new content about soccer but didn't want to rest on just talking about our local teams the Orlando Pride and the Orlando City SC. Therefore, we decide to take on gear reviews. Not only did we create a new venue for content, we also began a subset brand eco-system called "Geared Up."

Make Your Storytelling Content Worth Sharing

Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.

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Content Marketing — “Storytelling” for Today’s Marketer

As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term "best practice" more like a moral guideline than something that delivers true ROI. ...read the remaining article at: