Posts filed under Management

Personal Branding Is More Than You

I met the wonder Sunshine Baker a few years ago when I was doing a presentation for Jim Hobart's advertising class on personal branding. Ironic that years later I would be interviewed for her efforts at the University of Central Florida regarding the same topic.

Well before any of these presentations was even a concept, I was a firm believer and personal branding and I still am. For those of you with an aggressive entrepreneurial spirit, a robust story to tell or simply an infectious way to educate and fill people with positive energy I highly recommend that you establish your own brand. It's the only thing you REALLY get to take with you throughout your career.

If you take nothing away from this presentation I would like you to learn one thing, remember just because you have a personal brand you still need goals and objectives to pair with your core values.

Think of the brand of "you" and some of the same parameters as you would a business:

  • What do you sell?
  • Who are your competitors
  • What are your strengths and weaknesses?
  • Would you perceive your growth plan to be for your brand?
  • What are the tangible byproducts of your brand? are they worth your audiences attention/allegiance?
  • What is the essence of the brand of you?

Thanks again sunshine you will always live up to your name! For more videos in the series from Sunshine Baker and UCF please click this link.

Breaking Into The Brand Embassy

If you hang out on the Internet long enough, you accrue friends from all over the globe. Some of them you end up meeting sooner or later at a conference, which is nice because it’s always good to have one more person you can hit up for a quick iPhone charge. Then there are others you may never meet face-to-face.

SONY PRO - My Eyes Have Seen The Glory!

I’ve been running my big ol’ yapper at a lot of conferences and conventions in the past few years.

Speaking about social media and integrated marketing suits me well. I’m passionate about both topics, and my animated rants are just what event organizers need to keep people awake during that slot after the box lunch and before the mid-afternoon peanut butter cookies are served.