All in Education

Quick background, Jim and I worked together at Luckie and Company in Birmingham, Ala., (ROLL TIDE!) in the late 2000s. Since then, we have established not only a personal friendship, but a growing respect for our mutual industries. Jim's speciality is public relations, you can find additional information at the bottom of this article about him and his practice.

This is an interesting subject for me to approach, for it has to do with me personally as well as countless people I feel extremely close to. We are increasingly a society that reaches for pharmaceutical assistance in order to maintain “normality.” About a decade ago, midway through my career, I reached a point where I thought something was wrong with me mentally. Years later I learned this was the result of long-term stress, anxiety and cumulative decision-making that is so prevalent within the world I call my career.
There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.