Posts filed under Design

Social Content Marketing Planning for a Live Event

I find it interesting and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like "in real time" reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Let's take a closer look at what it takes to properly develop and deploy social media/content marketing for a live event...

For the remainder of this article click here:

Posted on October 23, 2014 and filed under Advertising, Business, Design, Social Media.

Taking Stock In Your Stock

They say that a picture can speak a thousand words. I wouldn't deny this for a second, nor would I question the power of words, editing, locations and the cadence created within video to construct emotional value. So when I found this video, I laughed to myself. While in the end it does end up being an advertisement for a stock video company, it also says a lot about advertising and our willingness to digest it.

Pixel Pushers: Design on the Cheap

This post won’t go over well with everyone in the design community. Some of them might get their Pantones in a wad over what I’m about to tell you. But by the end, the rest of you will be thanking me. And to the designers that hate this post, it's better that you know the rules then to hate the game.
Posted on February 12, 2013 and filed under Business, Design, Process.

Idea Alchemy - Recipes For Success

First and foremost is that today’s youth aren’t as hardwired as I expected to pursue and adapt the latest technology. I was surprised to see that fewer kids than I anticipated were attached to a social channel. Facebook was the primary platform of choice for social communication, and a few students selected personalized channels such as Instagram or Pinterest. Additionally, I was surprised that more kids were not putting their arms around these channels to get a foot in the door for their upcoming career.
Posted on January 16, 2013 and filed under Design, Process, Strategy.