Posts filed under Social Media

Using DLSR Mics With iPhone Video

So there's seem VERY little data out there that tells you the "mystery of the cables." So I thought now is as good at time to let the cat out of the bag. For a while know I've been sent all kinds of cables and mics that I was told by the supplier would work for shooting mobile journalism (MoJo) style content. Well it would seem that very few shops [really] get it. Then I had a great educational overview with the folks at BeastGrip.com!

The cable included in the microphone package for DSLR cameras is a Tip Ring Sleeve (TRS) input. Mobile phones uses a (TRRS) input. TRRS stands for “Tip, Ring, Ring, Sleeve,” which reflects the fact that, unlike a standard stereo connector, this actually has three conductors and a ground.

So now at this point, I'm interested in getting some good audio to my iPhone — so let's shop, shall we? To put a bow on it, it looks like this:

Microphone » TRRS cable (in this case the RODE SC7) out of that mic » into the the highly recommended RODE SC6 breakout box » iphone – This configuration will give you the coveted ability to listen to your audio with headphones while shooting your video. DO NOT UNDERESTIMATE the need to do this.

If you're into MoJo or Film making on a budget get a Beastgrip and build a monster.

How to Tune Your Podcast For Different Audiences

Good for you! It’s a fantastic way to connect with your audience. You can easily find more than enough resources on the technical and mechanical aspects. The “how to” is covered by plenty people who know way more than me about XLR cables and compressors and digiwhozamajigs.

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Posted on March 17, 2016 and filed under Content, People, Social Media.

Live Content Marketing Best Practices

You know live content has begun to take full steam when it appears in your Facebook mobile application. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. Live content is not anything new. We’ve enjoyed it for ages, from storytellers to playwrights, from the radio to the television.

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Quick Content Ideas For When You Don’t Have Time

When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” The look that says, “Oh my God, I will never have time for all this work with what I already do.”

I get it. Everybody has their own busy schedule. Now they’re taking on social media and perhaps content marketing. It’s daunting when you think about putting up a couple of posts a day across three or four channels. That’s why I do my best to construct effortless, fun content systems for my clients. ... (Continue article here)

Posted on October 19, 2015 and filed under Blogging, Content, Social Media.