SURVIVAL MARKETING IMPROVISE, ADAPT, AND OVERCOME – 2018

1. SURVIVAL MARKETING IMPROVISE, ADAPT, AND OVERCOME 20 WAYS TO STAY ALIVE & THRIVE

2. BENCHMARK THEN NOW

3. TACTIC#1: GET THE GEAR Social Management Project Management Automate

4. TACTIC#2: LISTEN Google Alerts Google Trends Sentiment/Device/Audience

5. TACTIC#3: RESEARCH Spy Fu Email Conversion Campaign Analytics

6. TACTIC#4: EMAIL Build Compliant? Deploy Test

7. TACTIC#5: A/BTEST Subject Lines Post Timing Brand Image/Voice

8. TACTIC#6: DRILLTEAM SHTF/WWYD? Unite SOP Deploy

9. TACTIC#7: VILLIANIZE Topical Create/Answer Revisit

10. TACTIC#8: ACTION IS GO Audience Questions First Make Useful Content ASK-ASK-ASK

11. TACTIC#9: TRANSLATE Define Audience Campaign Segmentation Refine to Location

12. TACTIC#10: HIJACK Topics Content Alignment Inspirational Quotes

13. TACTIC#11: MICROCONTENT Horoscopes Inspirational Quotes

14. TACTIC#12: OWNTHATSHIT Watermark Repost Link #Tag

15. TACTIC#13: GEOGRAPHY PAID: Media Earned

16. TACTIC#14: ALTERNATES Medium Multi-Author Submissions

17. TACTIC#15: STREAM Live / Recorded / ICYMI Distribute

18. TACTIC#16: INFILTRATE SEO Rich Content Cross-Pollenate Seek Backlinks Snippet Tags

19. TACTIC#17: REINFORCEMENTS Repurpose Version Control Content Redeploy Distribution v2

20. TACTIC#18: GRIFT Affiliate Programming Native Advertising Reviews SME

21. TACTIC#19: STRIKEFIRST Live events Programming Thought Leadership Revisit

22. TACTIC#20: SOP Rate Sheets Support Materials PrePrepped Content Logo/Brand Packs

23. TACTIC#21: CLONES CoScheduler Multi-Author Blogs Content Calendars Basecamp

24. TACTIC#22: TRANSMIT Vlogging? Meh. Casting! Podcasting Serialized Content

25. TACTIC#23: TRAIN Content Calendars Webinars Live Q&A Chat Forums

26. TACTIC#24: WALKIE-TALKIES Become A Guest Blogger Podcasts for Guest Hosting Rating & Review Sites

27. TACTIC#25: GOIN GROUGE Limited Programming Landing Pages Squeeze Pages

30. TACTIC#26: SPECIAL SKILLS UI/UX Mobile Only Layouts Apps?

31. TACTIC#27: REPLICATE Podcasting Players Social Channels Chat / Streams

32. TACTIC#28: FINDSHELTER Reddit Imgur Giphy Mastodon Alt. Properties

33. TACTIC#29: THINK TANK Thought Starters Assignment Desks

34. TACTIC#30: C.O.U.M. CREATE ONCE USE MANY PUBLISH: ARTICLE CONTENT

35. PUBLISH: ARTICLE CONTENT PUBLISH: A/V TRUNCATED ARTICLE

35. TACTIC#30: C.O.U.M.

37. TACTIC#31: THE“PDP” PRE, DURING & POST AKA: Before, During & After

38. TACTIC#32: IWILLCUTYOU 2: 00 1: 00 00: 30 00: 15

39. TACTIC#33: HUMAN REACTION Sex Love Greed Health Flattery Weight-loss Uncertainty Improvement Exclusivity Longevity Anger Doubt Fame Fear

40. JUSTICEMITCHELL.COM – but you’re already here :)

Blog Idea Cheatsheet #FLBlogCon

Do you ever wish you could give a client a sheet of ideas for their blog? That way they don’t hound you when they can’t come up with anything else to say. Well here’s my gift to you.

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[DOWNLOAD HERE]

  • 10-Ten lists

  • Questions you get everyday

  • Inspirational Stories from your Industry

  • Problem solving

  • Product reviews

  • Tutorials and how-to Guides

  • Step-by-step guides to _____

  • Latest news within your vertical

  • Checklist(s): Do you have all that you need to ____?

  • Infographics

  • Case Studies

  • Industry profiles/spotlight/profiles

  • Today in your Industry

  • Comparisons (styles, gear, situational)

  • Share what others are saying

  • “Behind the Curtain” (let people know what you're working on)

  • Surveys and polls

  • Frequently Asked Questions (FAQs)

  • Questions you should be asking your Industry

  • Time-saving posts (how to)

  • Event summaries

  • Top take-aAways from _______

  • Rants from your Industry

  • Beginner’s guides to _______

  • Recent tools you used

  • Free giveaways (DVDs, Books, Gear, etc.)

  • Myth vs. Fact within your Industry

  • Presentations (post and cite takeaways)

  • Answer “Why?”

  • Cheatsheets for your Industry

  • Share recent travel experiences

  • Share recent seminars

  • Gallery / album posts

  • Spotlight successes in your Industry

  • Spotlight Failures in your Industry

  • Summarize someone else’s _____

  • Thankful posts

  • Interesting customer question

  • Create a glossary

  • Who is Important to follow in your Industry

  • Sources of inspiration

  • X# Secrets you didn’t know about ____

  • What ____ doesn’t want you to kKnow

  • X# Lies you’ve been told about ____

  • History of ______

  • Beginner’s guide to ____

  • Intermediate guide to ____

  • Expert’s guide to ____

  • Videos about ____ you have to watch

  • Podcasts in your Industry

  • You should be listening to

  • Recent podcast takeaways

  • Blogs in your Industry

  • You should to be reading

  • Recent blog takeaways

  • Reasons your ____ isn’t working

  • DYK (Did you know?)

  • ICYMI (In case you missed it)

  • One thing you’ve been missing

  • Best advice you can give

  • Best advice you’ve ever received

  • What these X experts have to say about ____

  • ____ 101: All the basics you need to know

  • Worst advice you can hear

  • What will ____ be like in X years

  • What ____ has taught me about our industry

  • Apps for your Industry

  • Quotes, and what they mean to you

  • Common misconceptions about ____

  • Gear for your Industry

  • Predictions about the future (great for end of year content)

  • Best books for your Industry

  • Best movies for your Industry

  • How to troubleshoot ____

  • Resources for your Industry

  • Thoughts from newbies

  • What to do when the SHTF

  • Special reports

  • Quick tips about ____

  • Crash course in ______

  • Quizzes

  • Fast facts about ____

  • A buyer’s guide for ____

  • Why ____ is overrated

  • Alternatives for ____

  • Considerations before you purchase ____

  • What these people did wrong in ____

  • How much do you really know about ____

  • The history of ____

  • Habits of successful ____

  • A practical guide to ____

  • Frugal guide to ____

  • How to ____ the right way

  • Ways to research ____

  • Signs you’re wasting your time in ____

  • Alerts/recalls

  • Open questions to your readers (debate/thought starters)

  • Memes

  • Key benefits of ____

  • Pros and cons of ____

  • Which Is better: ____ or ____

  • Ways to motivate yourself for ____

  • Strategies you to considered

  • Fundamentals about ____

  • The magic formula for ____ is ____

  • Creative ways to ____

  • How ____ can be more efficient

  • Perfect examples of ____ in action

  • Foolproof tactics for ____ is ____

  • Strategies to supercharge your ____

  • Ways you’re sabotaging your ____ without knowing it

  • A grassroots approach to ____ is ____

  • Historical news posts

  • Things to do before you ____

  • Harsh realities about ____

  • Intern checklist

  • A ____ cheatsheet

  • Surprising lessons we learned from ____

  • What’s the best way to ____

  • A timeline on ____

  • Statistics on ____ you need to know

  • What do you want to read about next

  • Ways to recover from ____

  • Are you ready for ____? Here’s how to tell.

  • “What if” posts

  • SAQ (Should Ask Questions) posts

  • Awareness posts

  • Recycle old posts (create v2. and update old posts)

  • If I only new ____ now, I would have done ____ then

  • X# tips for your new hire

  • How to stay current in ____

  • Ways your industry is expanding (or consolidating)

  • Comparisons of _____ and _____

  • Interviewing checklist

  • Interviewer checklist

  • Customer relationships 101

  • Why ____ is so important we almost always forget it

  • Flight check

  • Why ____ was the best article I’ve ever read

  • Why ____ was the best presentation I’ve seen

  • Constructive criticism: (multi-part)

    • How to give it

    • How to apply it

    • How to measure it’s success

  • How to come up with new ideas in your industry

  • Setting goals in your industry

  • I want to know more about ____

  • What is the latest trend in ____

  • ____ is the most interesting thing about ____

  • Tell your best story

  • Have you ever wished

  • Readers be cautious of ____

  • Photo/video of your office, products, or workers

  • What is trending on Twitter

  • Your favorite resources are ____

  • What are your day’s activities

  • What makes you mad

  • What gets me excited

  • My favorite life-hacks are ____

  • What makes me worry

  • I am scared I’ll fail at

  • My favorite technology is ____

  • Myths about your industry

  • Transcribe your podcasts

  • What is your favorite charity? Why?

  • X# of facts about ____

  • Customer testimonials

  • Inspirational posts

Posted on September 24, 2018 and filed under Blogging, Brand, Business, Content.

New Lists Of Old Dogs

If you're new to the Orlando area, and you work in marketing, you might not know all the players. Surprisingly there are more than you think. Over the past few decades, I've done my fair share of collecting clients, contacts and talented friends. I simply call it "The List" and I hope it can help you find the career, or connect you with a talented group.