After two decades in marketing and advertising, Justice is recognized internationally for his ability to create heightened brand awareness and engagement for companies that span multiple industries. Clients and colleagues know he has a track record of delivering award-winning creative content, and consider him a respected voice as a professional blogger and social influencer. This socially minded, creative executive uses a Swiss Army knife in his branding because it is a visual representation of the diverse skills he brings to the party. Justice is experienced in leading and motivating teams, as well as conceptualizing and executing creative campaigns.

As a world-class thinker-upper (which is even cooler than being an "innovator"), Justice has the chops to create content, brands, websites, mobile apps, blogs, social strategies, presentations, integrated ad campaigns, and brand identities. You will find Justice is as comfortable in a client pitch as he is working with an internal team. Throughout it all, he is focused equally on the desire to aesthetically express and fiscally impress.

Career Experience:

Chief Marekting Officer (CMO) — Magruder Laser Vision — 2016 – Present » Orlando, Florida

Creative and strategic lead, responsible for marketing/branding activities of the organization. Primary directive is education and promoting the benefits of vision correction surgeries such as LASIK, KAMRA, PRK, ICL and related solutions. Develop and expand new, current and past guest retention through continuous education, engagement, and progressive growth tactics that include (but are not limited to): television; radio; outdoor; transportation; experiential; live events and all facets of inbound marketing, including seminar and entertainment development.

Directives will also include patient experience, services education, (inbound) social media, live activation, outreach and sports marketing with official sponsorship of the Orlando City SC (MLS) and the Orlando Pride (NWSL). Through this relationship, Mitchell has launched and maintains all business and creative responsibilities to QueensCast.com — an online sports network directed at soccer fans, players and parents, presented by Magruder Laser Vision.

President / Creative — Big Block Studios, Inc. — 2000 – Present » Orlando, Florida

Big Block Studios (BBS) is a virtual consortium of advertorial, interactive, social media, video and marketing professionals founded in 2000. Since that time we have created some of the web's most compelling content through the use of storytelling and premier design services. What makes BBS different from other agencies is that each project gets a unique, hand-picked team that's responsible for its development and ongoing nurturing. Simply stated, you get the right people doing the work specific to your industry.

For more regarding Big Block Studios, our clients and results please see: Big Block Studios Inc.

Starmark International - VP, Interactive & Social Creative Director - August 2009 – February 2013 » Orlando, Florida

Actions & Results: 
Directed design and deployment of all Interactive and social media campaigns. As part of the New Business Development team, was key in the acquisition of clients such as SeaWorld (pass/non-pass e-mail and tour design of Antarctica) and Nova Southeastern University. EXPERTISE: public influencer; design director, information architecture; mobile/tablet design; content marketing director

Other Clients Include: 
HMS National, Miami University School Of Business, Neptune Society, Kissimmee CVB, IMA Yachts, Accudata, Greater Fort Lauderdale CVB, Boys & Girls Club, The Reunion Group, Starmark Properties, Museum of Art Fort Lauderdale - MOAFL

Luckie & Company - VP, Interactive Creative Director - January 2008 – May 2009 » Birmingham, Alabama

Actions & Results:
As the manager of interactive & Social Development led the design and development for clients such as Bayer Crop Science and Little Debbie. Highlights included a remarkable 24.7 percent (retention campaign) click through rate for AT&T, and a 25 percent spike in brand awareness for the Little Debbie 100 Calorie Social Outreach Program (online). Achieved significant organic growth for Regions Bank & Alabama State Tourism.

Other Clients Include:
AT&T, Regions Bank, Bayer Crop Science, McKee Foods, Little Debbie, Blue Cross & Blue Shield of Alabama, Alabama Department of Tourism, American Pipe, Asheville North Carolina CVB, United Way of Alabama, Books•A•Million, Mobile Alabama CVB, Alabama Shakespeare Festival, McWane Science Center

IDEAS (Disney I.D.E.A.S. during employment) - Creative Director - February 2006 – January 2008 » Orlando, Florida

Actions & Results:
Launched progressive design and enculturation efforts for clients such as Booz | Allen | Hamilton and the Las Vegas Convention and Visitors Bureau that rendered immediate internal efficiencies and increased productivity. Garnered local and national interest as the creative lead for all interactive and story-based content.

Clients & Agencies Include:
Walt Disney World, Disney Cruise line, Disney Wide World of Sports, Siemens, Chevrolet, Florida Hospitals, Hill Rom, Orlando Science Center, Campbell-Ewald

GMD Studios - Creative Director - January 2005 – August 2006 » Winter Park, Florida

Actions & Results:
Creative lead for Alternate Reality Gaming (ARG) and "transmedia" experiential storytelling for global brands. Conceptual and creative contributions on Audi's “Art the Heist” campaign won Best in Show at the prestigious Mixx Awards. In 2005, the results of that campaign included 45 million PR impressions, 500,000 ARG Story Participants, 10,000 leads to dealers, 2 million unique visitors to AudiUSA.com and the "New York Times" hailing it "A car commercial like no other."

Clients & Agencies Include:
Levi Strauss & Co., Kaiser “KNOW” HIV PSA, SunRocket, indieWIRE, Crispin Porter + Bogusky, McKinney Silver, McCann,

MMGY Global — Interactive Creative Director (YPB&R during employment) - September 2002 – January 2005 » Orlando, Florida

Actions & Results:
Created deep relationships with clients and spearheaded countless new business initiatives, including the Wynn Resorts, Canyon Ranch, Seminole Hard Rock Casinos, several Ritz Carlton island properties, and Interval International. Steered YPB&R to local and national awards for both the agency and interactive disciplines.

Other Clients Include: 
Travelweb.com, Special Olympics Florida, Walt Disney World Swan Dolphin, Colorado Tourism Board, Panama City Beach CVB, Read to Learn (State of Florida), Amerisuites, Renaissance Caribbean, Interval International

PUSH - Interactive Director - January 2001 – July 2002 » Orlando, Florida

Actions & Results:
Led interactive creative functions during a time when the agency was honored with Addy's local "Agency of the year" award. The team aggressively maintained the (Cable & Wireless) West Indies Global Cricket team's website with real-time content and scoring data. Played a key role in the acquisition of the Central Florida Susan G. Komen (Race for the Cure) and accompanying BMW sponsorship.

Clients Include: Bentoli, CHEP, Cable & Wireless, Disneyland Recruitment, ESPN, Intersil, Living Quarters, Peach Valley, Pointe Orlando, Susan G. Komen (Race for the Cure), Space Alliance Technology Outreach Program (SATOP), Stonewood Grill, Volaris

Orlando Sentinel (Sentinel Interactive) - Senior Designer/Online Marketing Specialist - May 1998 – January 2000 » Orlando, Florida - Chicago, IL

Actions & Results:
Engineered a 20 to 40 percent increase in click-through traffic by designing and writing the majority of outgoing online advertising. Charged with training national staff at Chicago-based Tribune Interactive in design optimization and trending conversion techniques for: Cars.com, Apartments.com, and CareerBuilder.com

Active Mind Inc. - Creative Director - April 1994 – March 1998 Orlando, Florida

Actions & Results: 
As the creative lead for all Active Mind interactive production at a time when the commercial Internet was still in its infancy, Justice acted as designer, strategist, account executive, new business developer and full-time trainer. He served in those functions both for clients and often their extended marketing affiliates. Addy Awards won during this time were cherished, because the advertising community in general was slow to accept the encroaching New Media channel.

Clients Include: 
Lockheed Martin Corporation, Orlando Museum of Art, Imperial Tombs of China, Award-winning "The Slant" (Creative Director), The Villages, Longboat Key Club, Orange County Planning, ETC, Inc., AT&T Wireless South Eastern Division, Collins Industries (and all subsidiaries) Collins Inc., Wheeled Coach, Capacity of Texas, Collins Bus, World Transportation Corporate

Education:

  • Ringling College of Art and Design - BFA, Illustration - 1989 – 1993
  • University of San Francisco - Certification, Advanced Social Media - 2010 – 2011

Globally Recognized Content & Social Influencer:

  • Social Media Today: socialmediatoday.com
  • Business 2 Community: business2community.com
  • Maximize Social Business: maximizesocialbusiness.com
  • IBM's Smarter Commerce Blog: smartercommerceblog.com
  • AllTop.com: social-media.alltop.com

Educator, Speaker & Trainer:

  • UCF - Nicholson School of Communications - Teacher
  • Valencia College – Start-Up Mentor
  • MarketingProfs – Course Teacher
  • FLBlogCon – Keynote, Speaker & Panelist

Dynamic Social Scoring:

Online & Professional Associations:

  • Social Media Guild
  • eMarketing Association Network
  • Online Advertising Professionals
  • Advertising professionals
  • Social Media Marketing
  • Ringling College of Art & Design Alumni
  • Media Professionals Worldwide
  • AIGA

Causes:

  • Phi Delta Theta
  • Toys for Tots

Interests:

  • Family & Friends
  • Martial Arts & Training
  • Golf & Extreme Putt Putt
  • Social Media, Social Gaming, Gaming
  • Sports (NFL, MLS, Soccer, College Football, MMA)
  • Photography/Video, Social Photography
  • Fine Art (traditional, digital & kinetic)
  • Movies & Music
  • Automotive
  • Fishing