Posts filed under Business

Marketing Essentials Every Podcaster Should Know

Starting a podcast is fun, exciting and bit daunting at times as you wade through all the education on the “How To’s.” The not-so-fun part of it is the marketing portion as to how actually grow your audience base. Here’s a presentation I recently did on behalf of Magruder Laser Vision regarding both QueensCast.com and marketing your podcast in general.

Posted on November 7, 2018 and filed under Blogging, Business, Process.

The Care & Feeding of Creative Professionals – Part 3

What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career?

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  • IMPORTANT: Young creatives think they understand the client and the agency. They think they could do 'all of this' better and will often not stick around long as they seek to emerge from this boring chrysalis of doom and make the coolest agency ever — and it will have a beer tap in the kitchen (and a foosball table). 

  • If in the rarest of circumstances you find someone that believes in your clients, is great at what they do, is well liked by the clients and can show a consistent effort – place golden-handcuffs on them ASAP and bring them up in the org chart. NOTE: this person is usually a woman.

  • We hate revisions. Client: "Well, what do you think of this design?" Us: <thinking> I think it's fucking brilliant bitch, that's why I'm presenting it. </thinking>


"As I’ve moderated ideation sessions over the past two decades, I’ve noticed one shocking point about creatives. They tend to come up with far fewer ideas than everyone else. 

It’s not because they can’t; it’s because they become too attached to every idea. Rather than jot it down and move to the next, creatives keep working on and rereading their own ideas. 

You know which discipline consistently comes up with the most ideas? Developers."Dave Linabury

This point is well suited for this conversation. Creatives (as outlined above) often get too attached to a concept. Therefore, external (of the creative department) concept sessions are not only valuable, but they're also essential.

ANY PERSON can make an idea great. It could be the front desk guy, the janitor or CFO. Create a think tank session, even if it's just one time, where anyone can participate. 

EXAMPLE: I was working a project for the US Navy, we were to create an immersive experiential training simulation for them. We emailed everyone and asked if anyone in the office had any insight into training, past or current. Turns out that friend of the agency had a family member that had a lifetime career of creating these types of scenarios. We brought them in and the project rapidly took off from there. Had that room been simply creatives folks with no real-world experience, I believe our results would have been a failure.


You might ask yourself at this point "how is this helping me avoiding mistakes?" It usually takes years for people to come to the understanding that most mistakes 'take a village' to create. The better you understand yourself, and those around you, the better you can apply your skills to actual work.


Lastly, I think it's important to add that this is not a list of deficiencies, or short-comings – it's who we are as a people. Creatives are a very special breed of people, we create emotion, education, allow others to journey through our visions to unexplored destinations.

Blog Idea Cheatsheet #FLBlogCon

Do you ever wish you could give a client a sheet of ideas for their blog? That way they don’t hound you when they can’t come up with anything else to say. Well here’s my gift to you.

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[DOWNLOAD HERE]

  • 10-Ten lists

  • Questions you get everyday

  • Inspirational Stories from your Industry

  • Problem solving

  • Product reviews

  • Tutorials and how-to Guides

  • Step-by-step guides to _____

  • Latest news within your vertical

  • Checklist(s): Do you have all that you need to ____?

  • Infographics

  • Case Studies

  • Industry profiles/spotlight/profiles

  • Today in your Industry

  • Comparisons (styles, gear, situational)

  • Share what others are saying

  • “Behind the Curtain” (let people know what you're working on)

  • Surveys and polls

  • Frequently Asked Questions (FAQs)

  • Questions you should be asking your Industry

  • Time-saving posts (how to)

  • Event summaries

  • Top take-aAways from _______

  • Rants from your Industry

  • Beginner’s guides to _______

  • Recent tools you used

  • Free giveaways (DVDs, Books, Gear, etc.)

  • Myth vs. Fact within your Industry

  • Presentations (post and cite takeaways)

  • Answer “Why?”

  • Cheatsheets for your Industry

  • Share recent travel experiences

  • Share recent seminars

  • Gallery / album posts

  • Spotlight successes in your Industry

  • Spotlight Failures in your Industry

  • Summarize someone else’s _____

  • Thankful posts

  • Interesting customer question

  • Create a glossary

  • Who is Important to follow in your Industry

  • Sources of inspiration

  • X# Secrets you didn’t know about ____

  • What ____ doesn’t want you to kKnow

  • X# Lies you’ve been told about ____

  • History of ______

  • Beginner’s guide to ____

  • Intermediate guide to ____

  • Expert’s guide to ____

  • Videos about ____ you have to watch

  • Podcasts in your Industry

  • You should be listening to

  • Recent podcast takeaways

  • Blogs in your Industry

  • You should to be reading

  • Recent blog takeaways

  • Reasons your ____ isn’t working

  • DYK (Did you know?)

  • ICYMI (In case you missed it)

  • One thing you’ve been missing

  • Best advice you can give

  • Best advice you’ve ever received

  • What these X experts have to say about ____

  • ____ 101: All the basics you need to know

  • Worst advice you can hear

  • What will ____ be like in X years

  • What ____ has taught me about our industry

  • Apps for your Industry

  • Quotes, and what they mean to you

  • Common misconceptions about ____

  • Gear for your Industry

  • Predictions about the future (great for end of year content)

  • Best books for your Industry

  • Best movies for your Industry

  • How to troubleshoot ____

  • Resources for your Industry

  • Thoughts from newbies

  • What to do when the SHTF

  • Special reports

  • Quick tips about ____

  • Crash course in ______

  • Quizzes

  • Fast facts about ____

  • A buyer’s guide for ____

  • Why ____ is overrated

  • Alternatives for ____

  • Considerations before you purchase ____

  • What these people did wrong in ____

  • How much do you really know about ____

  • The history of ____

  • Habits of successful ____

  • A practical guide to ____

  • Frugal guide to ____

  • How to ____ the right way

  • Ways to research ____

  • Signs you’re wasting your time in ____

  • Alerts/recalls

  • Open questions to your readers (debate/thought starters)

  • Memes

  • Key benefits of ____

  • Pros and cons of ____

  • Which Is better: ____ or ____

  • Ways to motivate yourself for ____

  • Strategies you to considered

  • Fundamentals about ____

  • The magic formula for ____ is ____

  • Creative ways to ____

  • How ____ can be more efficient

  • Perfect examples of ____ in action

  • Foolproof tactics for ____ is ____

  • Strategies to supercharge your ____

  • Ways you’re sabotaging your ____ without knowing it

  • A grassroots approach to ____ is ____

  • Historical news posts

  • Things to do before you ____

  • Harsh realities about ____

  • Intern checklist

  • A ____ cheatsheet

  • Surprising lessons we learned from ____

  • What’s the best way to ____

  • A timeline on ____

  • Statistics on ____ you need to know

  • What do you want to read about next

  • Ways to recover from ____

  • Are you ready for ____? Here’s how to tell.

  • “What if” posts

  • SAQ (Should Ask Questions) posts

  • Awareness posts

  • Recycle old posts (create v2. and update old posts)

  • If I only new ____ now, I would have done ____ then

  • X# tips for your new hire

  • How to stay current in ____

  • Ways your industry is expanding (or consolidating)

  • Comparisons of _____ and _____

  • Interviewing checklist

  • Interviewer checklist

  • Customer relationships 101

  • Why ____ is so important we almost always forget it

  • Flight check

  • Why ____ was the best article I’ve ever read

  • Why ____ was the best presentation I’ve seen

  • Constructive criticism: (multi-part)

    • How to give it

    • How to apply it

    • How to measure it’s success

  • How to come up with new ideas in your industry

  • Setting goals in your industry

  • I want to know more about ____

  • What is the latest trend in ____

  • ____ is the most interesting thing about ____

  • Tell your best story

  • Have you ever wished

  • Readers be cautious of ____

  • Photo/video of your office, products, or workers

  • What is trending on Twitter

  • Your favorite resources are ____

  • What are your day’s activities

  • What makes you mad

  • What gets me excited

  • My favorite life-hacks are ____

  • What makes me worry

  • I am scared I’ll fail at

  • My favorite technology is ____

  • Myths about your industry

  • Transcribe your podcasts

  • What is your favorite charity? Why?

  • X# of facts about ____

  • Customer testimonials

  • Inspirational posts

Posted on September 24, 2018 and filed under Blogging, Brand, Business, Content.

New Lists Of Old Dogs

If you're new to the Orlando area, and you work in marketing, you might not know all the players. Surprisingly there are more than you think. Over the past few decades, I've done my fair share of collecting clients, contacts and talented friends. I simply call it "The List" and I hope it can help you find the career, or connect you with a talented group.