Posts filed under Business

Krav Maga Marketing For Big Fish

Whether you're an agency, influencer or someone just trying to impress, you have to go the extra mile to make that first impression. I award the agency PUSH, in Orlando Florida (where I once called home) for showing me that the simple act of dressing up a proposal beyond the norm might be the difference between getting the gig and being lost in the shuffle.

Such is the case with my friend (and client) David Kahn Krav Maga. Recently we share the opportunity to explore the MA Supershow in Las Vegas with an invitation from Century Martial Arts (Century). For those in the know, Century is not only a giant in the retail and martial arts school space, but they're innovators that shape the industry. Their brand umbrella own Black Belt Magazine, MADrills.com and have countless cooperative relationships with other products that support the future of this incredible marketplace.

This introduction to Century is what lead us to send them our product-pact – and when we did, we pulled out all the stops.

Posted on August 15, 2019 and filed under Brand, Business, Process.

Creative. Professional. Goals.

Why did you start in your chosen creative field? Did you know someone that did graphic design? Maybe it was a cool illustrator, graphic novelist, game designer, or perhaps you were just the only person in the room that liked watching the commercials. Whatever the reason, it's essential to hold on to those things that made this career fun, inspiring and gives you a little emotional high when doing it.

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I'm not here to tell you what that "thing" is, or is not. What I am here to tell you is that you can't leave that thing behind or the spark will surely stay with it. This is why I do a fair amount of work at low-2-no-cost to [some] of my clients. With that comes a great sense of freedom in that I can explore and push the boundaries of my services as much as time, and my creative throughput will muster.

Enter Ferrelle Surette – at the dawn of Instagram I stumbled upon his images and quickly was enthralled with the honesty of the images. Almost a decade ago I wrote an article that featured a slew of folks that I felt really embraced this little square medium.

Since that time I've befriended Ferrelle, and we've become fast friends — watching our daughters grow up and sharing a love for giving back. He found his path in that time was to take bikes people intended to through away, recycle them, and then give them away. Since that time, I helped him brand "Recycled Cycles of Texas" – we've done all kinds of swag but nothing formal like a website. So I'm truly excited to launch his project as my project.

So if you want to do me a solid, throw a couple of dollars his way, tell that dirty hooker I sent you too — you'll be doing more, for people with less, than most.

Posted on August 12, 2019 and filed under Brand, Business, Photography, People.

Marketing Essentials Every Podcaster Should Know

Starting a podcast is fun, exciting and bit daunting at times as you wade through all the education on the “How To’s.” The not-so-fun part of it is the marketing portion as to how actually grow your audience base. Here’s a presentation I recently did on behalf of Magruder Laser Vision regarding both QueensCast.com and marketing your podcast in general.

Posted on November 7, 2018 and filed under Blogging, Business, Process.

The Care & Feeding of Creative Professionals – Part 3

What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career?

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  • IMPORTANT: Young creatives think they understand the client and the agency. They think they could do 'all of this' better and will often not stick around long as they seek to emerge from this boring chrysalis of doom and make the coolest agency ever — and it will have a beer tap in the kitchen (and a foosball table). 

  • If in the rarest of circumstances you find someone that believes in your clients, is great at what they do, is well liked by the clients and can show a consistent effort – place golden-handcuffs on them ASAP and bring them up in the org chart. NOTE: this person is usually a woman.

  • We hate revisions. Client: "Well, what do you think of this design?" Us: <thinking> I think it's fucking brilliant bitch, that's why I'm presenting it. </thinking>


"As I’ve moderated ideation sessions over the past two decades, I’ve noticed one shocking point about creatives. They tend to come up with far fewer ideas than everyone else. 

It’s not because they can’t; it’s because they become too attached to every idea. Rather than jot it down and move to the next, creatives keep working on and rereading their own ideas. 

You know which discipline consistently comes up with the most ideas? Developers."Dave Linabury

This point is well suited for this conversation. Creatives (as outlined above) often get too attached to a concept. Therefore, external (of the creative department) concept sessions are not only valuable, but they're also essential.

ANY PERSON can make an idea great. It could be the front desk guy, the janitor or CFO. Create a think tank session, even if it's just one time, where anyone can participate. 

EXAMPLE: I was working a project for the US Navy, we were to create an immersive experiential training simulation for them. We emailed everyone and asked if anyone in the office had any insight into training, past or current. Turns out that friend of the agency had a family member that had a lifetime career of creating these types of scenarios. We brought them in and the project rapidly took off from there. Had that room been simply creatives folks with no real-world experience, I believe our results would have been a failure.


You might ask yourself at this point "how is this helping me avoiding mistakes?" It usually takes years for people to come to the understanding that most mistakes 'take a village' to create. The better you understand yourself, and those around you, the better you can apply your skills to actual work.


Lastly, I think it's important to add that this is not a list of deficiencies, or short-comings – it's who we are as a people. Creatives are a very special breed of people, we create emotion, education, allow others to journey through our visions to unexplored destinations.