For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.
How To Integrate AI Into Your Marketing Team Without Fear
Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.
How Buyer Customization Is Retooling Marketing To The "Me-conomy"
John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."
Omnichannel Marketing & The Buzz-term Bingo Chart
With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.
The Bushido Code For Modern Professional Leadership
I’m a practicing martial artist with an array of styles, studies, and training – if I have a religion it would be the cumulative makeup of the positive guiding principles that I’ve found in training, peer discussion and mentoring, and forever being a humble student. The most prevalent among them is The Bushido Code.
The XFL 2.0 — A Train Wreck Lesson In Customer Experience Marketing
While surveys can be a useful tool for gathering feedback, they often fall short when it comes to truly understanding the fan experience. Asking fans to provide meaningful feedback in under 200 characters is not a justifiable way to understand their thoughts and opinions.
The Double-Edged Sword of Voice & Contextual Support Bots
Hello there, fellow marketers, and welcome to the rise of the machines! Are you considering adding support bots to your website to enhance customer service? Get ready to ride the dragon of change that your entire staff will certainly hate!
Gauging An Agencies Toxicity Level Before You Take The Job (Part One)
I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.
Marketing Stalker: ChatGPT, "Conversational AI", Artificial Intelligence, and MarTech
The marketing world is constantly evolving, and staying up to date with the latest trends and technologies can be challenging. Luckily, there are a few key tools that marketers should know about to stay ahead of the curve, or you're doomed.
Winning Methods For Your Short-Form Content Videos
Short-form content videos are no longer the wave of the future — they’re becoming the norm. There’s no social channel valued over an inconceivable amount of money that’s not propagating and exploiting short-form content.
Marketing Tchotchkes, Swag, and the Power of the "Challenge Coin"
You hear the term "swag," and your mind goes to trade shows filled with free pens, stress balls modeled to look like a bastardized version of a product, and crap Wayfairer knockoffs of sunglass with the company's logo washed over the lenses.
Out of Curiosity, How Long Do You Give Your Teams To Respond On Chat?
You’re trying to keep things flowing in your remote workplace. You’ve got Slack, or if you hate humanity, you might have Microsoft teams or perhaps an enterprise solution that negated everyone’s bonus last year. All that said, let’s get to work