Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
12 Things The I Wish I Could Do In Advertising
1. Have theme music for when I walk into a creative pitch. I've given this some thought and while Slipnot's "Pychosocial" might be apprapo, I think that AC/CD's "For those about to rock" is a timeless treasure that all clients can bond with...
SquareSpace - The Website Design & Development Multi-Tool
I need it really fast and I don't have a lot of money. Oh and I want to be able to control it after your done because I don't want to pay you for your maintenance and community servicing ability. Wait… it needs to be 'social ready,' have blog ability, browser based CMS, and tons of widgets! Oh, oh, oh – it should have a free mobile app where I can post while I'm in the airport! Well of course it should have a built in traffic and metrics – don't be silly...
Empire Avenue: Can Anything Professional Come From It?
Empire Avenue for social gamers and social media professionals is quickly becoming the rage.
Empire Avenue or #EA as it's AKA, is by their definition "The Social Media Exchange - Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone!
Social Standard Operating Procedures: The Art Of Engagement
What makes Social Standard Operating Procedures (SSOP) different is more the how-to aspect of the position. What is the baseline of responsibility of the position. This also sets valuable performance indicators for your HR staff to measure the talent of a given employee. And much like all situations have a sliding scale, it gives everyone involved in the process a barometer by which to work by. I will say the caveat to a SSOP is that there are so many variables to digital social communications...
Becoming A Brand Evangelist, My Way.
I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...
Why Does "Publishing A Book" Seem To Be The Only Avenue To Credibility?
In a day and age where more content is generated in a minute on Facebook than a year virtually a decade ago, I see publishing a book as tired mediocre into the foray of 'perceived credibility'. Much like the psychological phenomena of 'social proof,' it seems that you're only invited to the big-boy table if you cranked out a few boxes of dead trees...
Social Media Policies - A "Get Out Of Jail Free" Card?
You hear a lot of companies doing their best to jump on board constructing "Social Media Policies" (SMP). SMP are indeed the foundation from which you must not only hire the respective positions from but mandate that anyone within your company that uses social media tools understands. We here so much about a few key strokes ruining brands these days with the misuse and lack of understanding that can come from not using social media properly...
Instagram From The Top Down
Here's a deck I put together for a little Instagram show-and-tell at work:
Tasty Intelligence From Dell's Social Posse
When it comes to launching products Dell Computers is one of the many brand power-houses. Richard Binhammer, is one of the head cats in Dell for their social media division. While I didn't see if give this presentation there are some nice nuggets in there that can benefit. Additionally, as I'm taking my 'Advanced Social Media' certification through the University of San Fransisco I recently watched a lecture that include some amazing insight from Richard Binhammer...
Instagram Photographers That Make It Sing
One of the many things I love about the smartphone app instagram is that it treats everyone with an open playing field. Yes, there are first-timers and seasoned professionals all in the mix. The beauty of that is we're all in the same collective simply feeding off one another. Bound by a little square format and handful of filters. What comes from that is some incredibly inspirational photography for me to witness...
Instagram World: This Is Where I Live
If you're into digital photography, you own and iphone and enjoying social networking you MUST create and account on instagram. This free application allows user to photo, filter, title, tag and upload photos. Additionally, it allows users to comment and discuss the photos. Since its enception it's been a very open community, so it's not suprise when it creators established an open API for developers to create add-ons and functionality for instagram users...