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JUSTICE MITCHELL AN CREATIVELY INTEGRATED SOCIAL CONTENT PROFESSIONAL JUSTICE MITCHELL AN CREATIVELY INTEGRATED SOCIAL CONTENT PROFESSIONAL

MARKETING MANUALS TRYING TO MAKE SENSE OF THE CHANGE

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5 Insights From The Years

"Renowned graphic designer Michael Bierut claims that he's not creative. Instead, he likens his job to that of a doctor who tends to patients  – "the sicker, the better." Digging into the 86 notebooks he's kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don't avoid the obvious) at the foundation of brilliant design solutions."

Posted on October 27, 2009 by Justice Mitchell and filed under Art, Design, Soapbox and tagged Brand ID Michael Bierut design graphic design identity logo notebook pentagram signage.
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