I've know Ted Murphy for a great deal of time and have always had respect for his successes. He's an entrepreneur in the interactive and social space and we've been friendly over the years. Ted's most recent brainchild should come as no surprise to you knowing his past successes:
He's spearheaded the utilization of social media tools for use in advertising. While so many people seem to loath some of these practices, I have to side with the simple fact that they will work within a given lifespan. Mr. Murphy's always done a phenomenal job at keep pace with the technological market and exploiting it on its bell curve.
New to his bag of tricks is this: