Think Like A Three Year Old And Your Advertising Will Succeed

  • Be fearless.
  • Ideas are just clouds.
  • Make your story bigger than life.
  • Don't be afraid to share any idea.
  • Show and tell doesn't have to be a pitch.
  • Let them tell your story back to you in their own words.
  • Everything should be fun, unless you show them it's not.
  • If you're stuck – make something up, even if it doesn't make sense.
  • Ask people to look at you do something and then "entertain" them.
  • Be as excited about 'telling' someone the story as what you are going to say.
  • Accent your work with music, color and voice like toppings on ice cream.
  • Campaigns are like friends; do something for your audience to improvise with you.
  • The more complex you make your pitch the less it will inspire.
  • Listen, laugh and show your tale with everday actions.
  • Inanimate things can hold great power.
  • Dance without music. 

If it doesn't make sense to them – it doesn't make sense at all.

Posted on June 15, 2011 and filed under Advertising, People, Storytelling.