Content Marketing — “Storytelling” for Today’s Marketer

As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term "best practice" more like a moral guideline than something that delivers true ROI. ...read the remaining article at: