Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 1)

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First — if you're creating a growing business, stop calling your ongoing collection of articles a "BLOG" unless you want to create a small, personal approach. Think of the term “blog” as an analogy to "country kitchen" vs. “articles" being an analogy to "branded business." For this reason, I can't recall the last time I advised a client to use  “blog.”

When you create inbound marketing for a client, you are crafting perception for the buyer to feel and experience. Much like Obi-Wan Kenobi – "these aren't the droids you're looking for," then you do the hoodoo voodoo and go, "those are the droids you're looking for over there! And they're two for one on Black Friday!"

It's like witchcraft, without all the demons and angels fighting.

What makes for a great online article?

A sexy-ass, non-phishing title:

  • Create a sense of what the article will contain

  • Cater to the given demographic, location, or desires of the audience

  • Create a sense of importance

  • Give a sense of relevance, or timelessness

  • Establish the problem the article will solve

  • Start by creating a cool story

Keys within that title:

  • Keep it short and sweet

  • Don't make false statements or "phishing" claims

  • Create a sense of activity with action-oriented verbs

  • DON'T USE ALL CAPS!