Posts tagged #Automobile

Influencers vs. Collectors vs. Shouters

As many of you know by now I'm working hard at becoming a contestant on what [should] be the largest social media entertainment delivery on record: Focus Rally: America. Since that time I've decided to take a forefront position in the campaign by leading the Facebook group and running our team page with my partner Millo Aldea. What I've come to find out in this exercise is that there are three kinds of people that have come to the party.

Influencers: No surprise. They have a directive, goal and a voice. They talk of Autism awareness, Cancer awareness, their faith and others simply the lifestyle they wish to lead. But all of them respectively speak in a voice that is compelling and worth listening to. These are the people that move needles, what they say actually sticks in the minds of consumers creating a moment that places products/services (they talk about) into what is called the "consideration set."

The consideration set has no finality it simply adds, in this case the Ford Focus to the list of cars one might consider purchasing. This is all Ford or any manufacturer could ever ask for. The future of all social media for brands and advertiser is to get to this promised land.



Collectors: These are the people that seem to connect to everyone, have impressive followers in numbers but don't say anything. They post a couple of poorly thought out video clips and then allow ten of their friends to admin their boards because they don't really know what to say but "Like" me!

It's not that they lack passion or intelligence, it's just that social media may be the wrong medium for them to create influence. There folks may very well be better in person. The 'digital voice' is a fickle friend. You've all sent that email to your co-worker/spouse that get's the reply that accuses you of being an ass. Well the same stands true in all digital communications mediums. You in reading this post will digest the content in your own way and leave it (more than likely) in a way I had not presumed. That interaction and response is fundamentally what makes us human.


Shouters: Lastly, we have shouters. These are the people that 'carpet bomb' boards with a posse of people screaming that they're the best but giving zero reason why. The heavy lifting here was done initially by a group of influencers that pushed the snowball of shouters into a fury of "THEY GUNNA' ROCK THIS THING!" and leave most of us with as much brand equity in their race as driving pass an outdoor billboard for 'South Of The Border' for the 700th time at 100 mph.

I think everyone's hearts in the right place just having different levels of presumption on what moves people to be loyal. This is a game that requires a team of at home/work collective in order to win said competition, that being said it's easy to see who you should be aligning yourself with. In the remaining time prior to selection we'll see who gets the final knod. Will it be camera beauties? Geek fodder? Twitter Moguls? We'll just have to wait and see how many licks it takes to get to the center of the lollypop. But I can tell all contestants and followers that 'she/he with the most numbers' will not necessarily win, and that we all judge the quality of the audience before we presume they are gold.

Interesting show concept coming on influencers, give this a look, it's worth the time:

Posted on November 4, 2010 and filed under Advertising, Business, Research, Social Media.

C´etait un rendezvous – My Love To You

Any real gearhead, auto/speed junkie will tell you that is you want pucker the "ass dyno" you look no further than the 1976 film C'était un rendez-vous. This cinéma-vérité classic shows a stabilised camera mounted on the bumper of a Mercedes-Benz 450SEL 6.9

C'était un rendez-vous ("It was a date") is a short film (under 10 minutes) made in 1976 by Claude Lelouch, showing a high speed drive through Paris. ~ Wikipedia

Others that have taken a page from this classic include The Ghostrider and even Jay Leno!

Posted on December 29, 2009 and filed under Art, Film, The Automobile.

RJ Miolla – Killin' it!

Ralph "RJ" Miolla is a near and dear friend of mine that shares a passion for all things automotive, as well as advertorial. RJ comes from a family of designers that also make some of the world's finest packaging graphics.

For years he's been building, racing and trading cars and most recently has made a tight connection with television program "Pinks" on the Speed Channel. If you've ever been in a fast car and understand the thrill of "killin' it" then you will indeed enjoy RJ most recent video.

And if you enjoyed that here's more for your sweetooth.

Posted on September 24, 2009 and filed under The Automobile.

The Car Ferrari Doesn't Want You To Know About

The Rossion QI.

Faster than an Ferrari F430 and... $150,000 less? Yeah, that's what I'm talking about! Not that I have a 100k sitting in another suit to spend but it's a suite ride, and it is built (so to speak) in Florida. Rossion used to be a company called Noble, built in the UK by racer and engineer Lee Noble. Since that time the company was sold and given the rights to sell in the United States.

What makes the car unique really is the price tag. The car, I've read, has amazing handleing and rocket like speed do to the 450hp, twin-turbo, V6 power plants, sitting on a manual six-speed and a dry weight of under 2,500 pounds. For speed geeks the world wide I just gave you wood the likes of the morning cannot produce. Current specs put the 0-60mph at a neck-snapping 3.2 seconds and the 0-100mph in 7.2 seconds. What this means is you just handed the ass to [most] super cars in the world without coming close to their pricetags.

Here's how it happens. Shipping a car like this overseas to the states requires it going through a battery of emissions, and often de-tuning (yes you heard me – making it slower) exercises. But fear not children of the porn there's a loophole. If you take a car that is in pieces, say the engine and transmission, it can "reassembled" as a "kit car" without the needless de-tuning and expensive processes. So when the Rossion Q1 is sent to the states you will come to the factory and 'oversee' the manufacturing of your kit car and let the experts at Rossion assemble it for you. Oh did I mention – with a factory warrant? You get a brand new car, with warrant, at a fraction of the price that will dominate the streets. Yummy.

Yes, yes, antagonist, it's proably louder than the shuttle and has no trunk space. But it does have AC, two leather trimmed bolstered seats and comes in array of color combinations.

Other amazing cars such as the Nissan Skyline GTR can be purcharsed in the same way. So you put it together yourself, or with the assistance of others you get blessed "Loop Hole"!

- "The production, sale and importation of automotive bodies alone (i.e., no chassis, engine or transmission) are not regulated by EPA since such units are not considered "motor vehicles" under the Clean Air Act. EPA form 3520-1 is not required for imported automotive bodies. A motor vehicle from which the engine has been removed is still a motor vehicle and is not considered a body."  Wah-lah!

Posted on July 26, 2009 and filed under Anarchy, The Automobile.