Quick background, Jim and I worked together at Luckie and Company in Birmingham, Ala., (ROLL TIDE!) in the late 2000s. Since then, we have established not only a personal friendship, but a growing respect for our mutual industries. Jim's speciality is public relations, you can find additional information at the bottom of this article about him and his practice.
Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.