There is one conversation that ranks as high on the discomfort meter as talking about strangers with your child. It is the discussion with your client about the ROI of a follower, a like, or a subscriber.
As much as any medium, social media plays "the numbers game" in an effort to bend perception. Let's not forget that the biggest fanboys and fangirls for social media are really marketing professionals and advertisers. They are the same people who learned to manipulate and exploit the tools before most average folks ever knew what a “Tweet” was. That being said, there is still skewed misunderstanding that numbers equal value or some type of discernible ROI.