Posts tagged #audi

A Content Marketing Warrior Leaves Behind Valuable Lessons

If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. I learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer.

I was fortunate enough to be the creative director for GMD Studios, and work directly with Brian on an alternate reality game (ARG) called “The Art of the Heist.” The client was Audi, The agency was McKinney & Silver ... (Continue article here)

Posted on August 8, 2015 and filed under Advertising, Content.

No Good Deed Ever Goes Unpunished

Having been on the all-star crew of advertising minds that put together Audi's "The Art of the Heist" it's interesting to see not only bigger stars and more money being thrown at a "story based campaign" but that it's also for the same car company! This month Audi unfolded a dreamy spy-like thriller trailer to launch their new A1 model, we'll have to wait and see just where they take us next. Stay tuned...

Posted on April 20, 2010 and filed under Advertising, Film, Storytelling.