Posts tagged #b2b

Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

SONY PRO - My Eyes Have Seen The Glory!

I’ve been running my big ol’ yapper at a lot of conferences and conventions in the past few years.

Speaking about social media and integrated marketing suits me well. I’m passionate about both topics, and my animated rants are just what event organizers need to keep people awake during that slot after the box lunch and before the mid-afternoon peanut butter cookies are served.