Posts tagged #brand favorites

Rich "Video" Media ramping up for 2010

7 of 23 intersting intel: On average, rich media with video has been the most successful of the ad formats studied at driving brand favorability. Figure 7 shows that exposing audiences to a single rich media with video ad, on average, results in a 2.30% increase in brand favorability among exposed groups compared to control. In contrast, simple Flash shows the poorest results at driving brand favorability.

Posted on September 22, 2009 and filed under Advertising, Interactive.