Posts tagged #commodization

Content Commoditization is Coming — Prepare Your Brands!

So 15 years ago we decided the Internet was no longer a fad, and we definitely needed a website for our business. Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. For the past five years, we have been paying attention to content and active engagement. ... (READ THE REST HERE)

Posted on February 5, 2016 and filed under Advertising, Brand, Business, Tools.