Posts tagged #competition

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

The New World Social Marketing Audit: Part One

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

I Got A Golden Ticket! But Is Google+ All That Glitters?

So no surprise in the social world. The hottest invite to a beta launch this week is Google+. Google has finally stepped into the ring with Facebook to take on the social giant. Is it ready for prime time? Well that remains to be seen on a great many levels, but I'll say it's worth trying for sure. Google's tools are always very good, solid if you will. But the past has shown us a line of projects that never got the attention they deserved such as Google Wave and others. There's a great deal of discussion of whether or not much of that (Google Wave) technology might be repurposed in Google+ — yet another item that remains to be seen.