I find it incredibly interesting that in an industry like advertising where we mold "reality versus perception," that the majority of the industry, as a whole, still seems adverse to marketing to the LGBT community. I get that it's incredibly difficult to teach old dogs new tricks. However, we as marketing professionals should be pushing the envelope of "risk versus reward" with our clients. And the simple truth is this: Brands and businesses that take the LGBT community seriously now will reap the rewards over their risk-averse competitors that are.
There are very few things less interesting to me than Miley Cyrus. On an interest scale ranging from The Location of Carmen Electra’s Latest Tattoo on the high end all the way down to Parenting Tips From That “Kate Plus Eight” Woman, Miley ranks slightly above Kate only because I’m a sucker for a good train wreck.