Posts tagged #emotion

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part One.

There's an interesting truth in business that the more successful that you are, the more enemies you make. Such is the case with any brand – including yours. What none of us want to admit is that for all the efforts we make to craft positive perception around whatever we support, there is someone in the wings waiting to exploit it or tear it down.

Posted on July 14, 2014 and filed under Brand, Business, Research.