Posts tagged #groups

Part Two: Community Farmer - Attending To The Flock

Starting a community, however, is not as simple as [some] of the below software applications will make it seem. Much like teaching a room full of three year olds, all groups require rules, moderation, goals, expectations, communication, and swift respectful discipline should these aforementioned items not be observed. Most of all, be honest, transparent and inclusive to the group. No one likes a bully, least of all the person in charge. It also helps that you embrace the most active participants that align themselves with the group, its rules and communicate in what you deem as the best way be put put in administrative or moderation roles, easing the burden on you and justifying that your group is not and autocracy.

Here's a quick list:

  • Start question threads
  • Elicit feedback (remember, you don't have to act on every comment or criticism)
  • Grow a spine (you'll need it)
  • Respond to criticism rapidly (doesn't mean you have to do anything about it right away, but you do need to respond)
  • Acknowledge good communication
  • Do not judge; simply be a part of the community and intervene only if absolutely necessary
  • Don't censor or edit discussion unless harmful or it falls outside the rules
  • Follow the rules; optimize the rules
  • Cater to the egos of the group within reason
  • Destroy your bullies publicly
  • Create themes and programs for discussion
  • Listen, listen, listen. The group is not a platform for you to do all the communication
  • Make the site visually appealing by advocating user-generated content
  • Progressively survey your community (using free tools like http://www.surveymonkey.com/) to insure that your heading in the right direction
  • Evolve! Make sure that your content isn't stuck at a dead end
  • Hold live events where everyone can meet one another in real time
  • Create Podcasts/Stream/Video for the group
  • Bring in outside authors, bloggers and spotlights
  • Keep a steady stream of like-minded links from google alerts and RSS streams injected in your community
  • If you go on vacation, switch servers or do anything to disrupt communication let everyone know prepatorily
  • Do your best to respond to all comments
  • Be authentic, honest and charismatic
  • Be topical
  • Have fun
Posted on December 7, 2010 and filed under Interactive, Social Media, Strategy.

Part One: Community Farmer - Seeds

Jacquellyn McNeill Hamalian, a dear friend of mine, asked me today:  "You know, one of the things I've tried finding is any kind of community or group for anything having to do with paralysis/spinal cord injury or anything related to it. I haven't been able to find other people aside from a few pages that have posts that are really old and not really an "active" community. Any ideas for me?"

I told her yes, I had an idea -- create one! You'd be surprised how many people will gather within a particular subject matter once there's a place to go. More often than not, many people think others don't believe that "Rock, Paper, Scissors should settle everything." Well, you'd be wrong as almost a thousand people do. The point is that just because you can't find a predetermined group out there doesn't mean that there will not be members should this group become an entity. It starts simply enough with one person that's willing to push the snowball down the hill.

This post will be a bore to some that know of social community applications. To others, it might be just the thing you've been looking for to start that one group that you haven't been able to find. Or perhaps you want to start a local group based around a common interests (such as a Church, charity or outreach program) or even an event.

I'll get into the fine art of creating and guiding conversation in some upcoming posts but for now, let's just get you started on getting a group up and running.

Here's a list of group and social community applications:

Comparison chart of many of the above mentioned products.

Posted on December 7, 2010 and filed under Advertising, Applications, Social Media.