Posts tagged #guerilla marketing

The "Rogue" Campaign: Part Two: Drawing Lines In The Sand

There are some critical decisions that needs to be made that can effectively make or break a rogue campaign before it even starts. Are you going to be transparent to your user that you're advertising, or not? They both have there pros and cons that break down very simply.
Posted on June 26, 2011 and filed under Advertising, Business, Content, Process.