Posts tagged #nfl

The NFL — A Brand in Turmoil

As a marketing professional, I preach that you must always adhere to and represent the core values of your brand. Stepping left and right of those values will incur not only disconnect, but loss of trust and allegiance. This is FACT – not opinion. And apparently it's a fact the National Football League doesn't SEEM to want embrace at this moment.

[ NOW WATCH THE FOLLOWING VIDEO CLIP FROM ESPN ]

There's no better way to alienate your audience than to introduce a consistent negative perception. Kicking your cash cow is a bad idea regardless of the day.

NO brand can survive an ongoing onslaught of negative perception, no matter how historical and well regarded the brand is. Cracker Barrel, SeaWorld (though this brand was attacked with content edited to an agenda), Abercrombie & Fitch, and the list goes on. The ones that weather the storm are those who take action to live up to their mission. Brands that bend, trying to be everything to everyone, will break and fall victim to their own insecurities.

Fall on your sword. Make it right. Fail fast! You will be forgiven.

That said, we need to put more onus on celebrity-status professionals that even they can be terminated if they don't behave in a manner befitting the brand's core values. No guaranteed money. No 15 appeals. No wrist slap and a PSA. Do not pass "GO" – and you don't get your $200!

Or $20 million, or grossly obscene salary, or ...

Would you maintain your employment if you continued to act in a manner inconsistent with your brand's values and accepted behavior? You know the answer.

In small part, the problem also lies with those that look the other way and don't make their heroes accountable for their actions. I'm a die-hard NFL fan who grew up as a diehard Denver Broncos supporter. But should that team/league continue to missrepresent why I became a fan, I would find fandom elsewhere.

We need to expect more.

Posted on September 19, 2014 and filed under Advertising, Brand, Business.

TGINFLSA - Thank God It's NFL Season Again

As you will all come to hate I'm an absolute die hard NFL and Denver Broncos fan. On my way to my jobs headquarters located on Ft. Lauderdale Florida I listened to the My Broncos play the Cincinnati Bengal's. Admittedly, from what I could get from the play-by-play it wasn't much to write home about. We're a new team, with a new head coach, new defensive coach as well as a mass assortment of new faces within the team ranks. That's the facts so it's a lot of hurry up and wait to see where we go from here.

The beautiful thing about today's game was watching the defense (ranked almost last in 2008) come up from the ashes of its past. It appears that Defensive Coordinator – Mike Nolan has this team coming of age, but I remain skeptical and it remains to be seen over the course of the seasom. Either way, today was a win even if incredibly improbable! Don't know what I'm talking about? Watch the highlights!

Lastly, I've officially joined a NFL Fantasy Football (NFLFF) for the first time. Taking this next leap scares me as the Broncos have always been connection to the NFL, but NFLFF takes it to a whole new level. I'll chime in from time-to-time to tell the three people that are reading this how things are going.