Posts tagged #procedures

Your Hierarchy Of Social Media Needs

Much like Maslow’s hierarchy of needs in psychology, there are various levels in social media that are becoming galvanized within the discipline. Therefore, we’ve outlined each, starting from the bottom and working our way to the top. While this document is a generalization, we know that each client has specific needs and we can work with you to create customized solutions to meet them.
Posted on September 26, 2011 and filed under Business, Process, Social Media.

The Elusive Social Media Crisis Management Plan

I go ballistic every time I read another blog post from someone who provides this frothy bit of advice: "Have a crisis-management plan in place." Gee thanks. That's it? How about a little help with the plan, pal. Otherwise it's like giving someone a smoke detector, but not telling them they need to take it out of the box, install a battery and mount it in the hallway. You've given them a great tool but they're still going to burn.