Posts tagged #trust

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.
Posted on November 3, 2011 and filed under Advertising, Content, Social Media, Strategy.