Posts filed under Design

Crafting Imagery — Choose Your Own Adventure

Colin Dutton's wonderful article regarding "reading photographs."

This is a lovely article. This same article could be used to speak to graphic designers, user-interface developers or copyrighters. We get bogged down with the notion that we must skim; take at face value; judge and digest. More often than not I see, even my own child not allowing herself to see past what's being served up. My father, a fine artist, and I had endless discussions regarding abstract and representational work and what delivers a more 'direct' message. The point here (IMHO) is that if you allow yourself to go past the surface level, then the medium (w/e it is) can reveal more than its first impression.


A touch more than Symbology:


Here's a thoughtful presentation that discusses eye movement in design by author ANUJ MALHOTRA.


User interface follows many of the same directional philosophy as outlined in the article above. That said, you as the designer need to take additional care in delivering the "interactive" attributes to your user. This is where the "intuitive" nature of UI/UX come into play, and where many designers fall short.

Posted on November 15, 2017 and filed under Design, Interactive, Trends.

"Punchy Content" - Fast, fresh and easy test!

If you don't have a huge marketing budget, one of the hardest things to do is determine where you need to place your money. When I taught advertising for the UCF's Nicholson School of Communications I would tell my students ...

"I don't care what you would do with a global brand and 50 million dollars. Show me what you can do with $5000 for a small local company no one's ever heard of. If you can't make compelling on the cheap — you're in trouble."

There's nothing in the rule book that doesn't say you can drop something into your campaign mix that unassociated with your broader marketing plan. I call these nuggets "punchy content", you didn't see them coming and they might just spark interest in a fading audience.

Try some quick video — give it a tagline, #hashtag or an alternative CTA (call to action). Make sure that you do a few; one a week for a month; see if it moves the needle for you. If you get no traction from it, it's ok too. You didn't spend much and you brought in something different to appeal, perhaps, to your audience or a new group.

Example — A sports entertainment network that I created called QueensCast. We need some new content about soccer but didn't want to rest on just talking about our local teams the Orlando Pride and the Orlando City SC. Therefore, we decide to take on gear reviews. Not only did we create a new venue for content, we also began a subset brand eco-system called "Geared Up."

10 Brands Logos + One Year

So the past year, or so has seen the creation (or in some cases evolution) of well over 10 brands for me. Some just are just visual identities, while others, fully vetted brand systems and implementation strategies. I thought perhaps you'd enjoy walking through them. The following identities have been comped' on both white and back to see their relative impact/readability.