Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Justice Mitchell's 2012 Predictions: Part Two
Cloud computing services:
This should come as no real revelation. Cloud computing and everything cloud-related will explode from here on out. I'm also going to make the assumption that my readership already knows about cloud computing. If not, go here and get your learning on.
Social Short Order: "Find The Influencers"
Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.
Why News, UGC & Social Media Will Be To Blame For All Future Wars
I was hit with sound clarity in a discussion over the weekend that came to a crystal-clear resolution for me is that the United States of America is going to be in an never-ending conflict with factors beyond our control due to the advancement of social media, it's citizen journalism and the emotional weaknesses of its people. If you have a cell phone you have the power to enact great emotional upheaval. And dependent upon your view of chaos math, that content could even go as far as starting a war. And this does not come on a soapbox claiming innocence of this stance, I will outline thoroughly that I'm as/if not more guilty than you all.
I Got A Golden Ticket! But Is Google+ All That Glitters?
So no surprise in the social world. The hottest invite to a beta launch this week is Google+. Google has finally stepped into the ring with Facebook to take on the social giant. Is it ready for prime time? Well that remains to be seen on a great many levels, but I'll say it's worth trying for sure. Google's tools are always very good, solid if you will. But the past has shown us a line of projects that never got the attention they deserved such as Google Wave and others. There's a great deal of discussion of whether or not much of that (Google Wave) technology might be repurposed in Google+ — yet another item that remains to be seen.
Digital Influence Part One: Should I Even Care?
Yesterday I had a great discussion with a client about social, often known as 'digital' influence. Social influence is a huge buzz term within our industry right now, as it seems to be skyrocketing as importance to marketers that are seeking people to purchase and more importantly talk about their affinity with said product to their network of friends, fans and followers. These people are seen as pure platinum.