Posts filed under Soapbox

Hiring a Social Media Professional: It's More Than Facebook, Followers & Frivolity

Just like your mom when you came home with that first tattoo – I was shocked when I saw the blog post from Cathryn Sloane entitled "Why Every Social Media Manager Should Be Under 25" Shock is the only possible reaction to this story, which advocates that social-media professionals over the age of 25 can’t possibly have a clear understanding of the medium.
Posted on July 26, 2012 and filed under Advertising, Business, Education, Process, Soapbox.

Two Decades of Suicidal Thoughts: A Client Love Story

Think back to your first real job. Remember that one old-timer who had all the great stories? I don’t mean the bitter guy who wore a tie with his dandruff-covered short-sleeved shirt, and referred to upper management as “The Gestapo.” I mean the funny dude who seemed to know his shit, but also had a million great stories about the industry. He knew every client, went to all the trade shows – and talked about flying on airlines like Eastern and Pan Am. Back when they served real meals. In coach.
Posted on July 3, 2012 and filed under Advertising, LOL, Soapbox, Storytelling.