Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Your Hierarchy Of Social Media Needs
Much like Maslow’s hierarchy of needs in psychology, there are various levels in social media that are becoming galvanized within the discipline. Therefore, we’ve outlined each, starting from the bottom and working our way to the top. While this document is a generalization, we know that each client has specific needs and we can work with you to create customized solutions to meet them.
Bullies And The Fork In The Road
Most of you don’t know this, but the beta version of Justice was a far cry from the uber-social techno-dweeb you know today.
My “once upon a time” took place in Breckenridge, Colo., circa 1977. I was not part of any clique, wasn’t a trust-fund kid, and didn’t have a huge network of homeboys. My funny name didn’t help. And to top it off, I was in educational support classes because I had to play catch-up after starting in Florida’s rudimentary education system.
The Baker's Dozen Of Social Media Suicide
Do you want to be one of the “social glitterati?” Do you want the admiration and respect of the impressionable masses that follow your every post, Tweet, update and check-in? Then pay close attention to this list of social media mistakes you should avoid:
The Elusive Social Media Crisis Management Plan
I go ballistic every time I read another blog post from someone who provides this frothy bit of advice: "Have a crisis-management plan in place." Gee thanks.
That's it? How about a little help with the plan, pal. Otherwise it's like giving someone a smoke detector, but not telling them they need to take it out of the box, install a battery and mount it in the hallway. You've given them a great tool but they're still going to burn.
The Cancer Of Becoming A Social Media Celebrity
So yesterday I attended Dan Zarrella's "The Science Of Social Media" that promised just-released secrets to the ways of social media. So I bite. First, things first before I go on a rant about the collapse of the this man's social empire. Dan Zarrella is/was a great mind. He has incredible insight with valuable metrics and information about twitter and Facebook users, and a myriad of other topics. I've quoted him in conversation, I pushed his relationship with Hubspot's services. I still look at Hubspot as a sound leader in the industry with a WEALTH of information that they freely give away. To that I say Hubspot is top-notch – at least at the time of this post. What tomorrow brings remains to be seen.
Dream Big Not Matter The Size Of The Client
In my experience with both agency and client I've often heard "well we have a small budget so we can only do this..." Wait, what? Is this a creative meeting or is this a funeral?
First, let me tell you what sad little emotional creatures we overly sensitive creative types are. We're a ball of fire that you walked in and pissed on before you told us hello...
I Do This & I'm Not Rolling Around In Money – What Gives?
I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.
Learning From History: 20 Years Of Mistakes
There's no chronological order to the countless mistakes that I've made over the last twenty years, nor I'm sure the same will be said for the next twenty years. Many of you will look at this list and laugh and think "what a fool." Others of you know that this industry, having been building site since 1994, had no rules, no manuals, no "best practice," just a lot of us 'winging it' and hoping we would make something great.