Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
There's Always Time To Break The Mold
It's been a while that a video clip moved me to post it to my website. I thought this clip (and its narration from Alan Watts, noted thinker and lecturer) a noble reminder to parents that our true motivation should be that of raising our children to be happy, not what society deems as successful.
Big Brands, Cool Kids & Why You're Fat
With that out of the way, I can say that I hope his overly lifted face rots in hell, where he will spend an eternity being relentlessly tormented and ridiculed by bullies. Now that I’ve given you a tiny hint about my personal opinion, I think it's time to create a post that is open for debate.
"Social Business" - The Social Media Evolution
I've done a great deal of preaching about the term social business over the past couple years. Why this term is so important, and businesses need to understand it, is that it far surpasses the 101 of social media engagement. So most of you have been beaten over the head with the "don't use social media to sell", and while that is true, it's even more important for you to empower yourself with the tools at your disposal and exploit them to the fullest. This means (in my mind) that you must seek out new models of which surpass their original intent.
Content Marketing - Will It Overtake Social Media?
Recently, I was asked to speak as the keynote for the Florida Vacation Rental Managers Association. As always, I was incredibly humbled by the opportunity to spread the knowledge that I utilize on a daily basis. Additionally, it was fun to go to the conference were my primary directive was education only. I was simply there to help people improve their business.
Data Touch Points in Your Social Marketing Audit: Part Two
If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.
The New World Social Marketing Audit: Part One
If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.
The Only Easy Day Was Yesterday: White & Black Hats
I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.
Techniques On Combating Social Negativity
There is always a moment in chess when you ask yourself if it is better to be on the offensive or simply wait for your opponent to self-destruct.
Such is the case when you deal with negative comments, reviews and related communication in your social media channels.