Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Tapping Into Your Employee's Social Graph
One of the countless things that internal marketing departments frequently overlook is their own staff's social graph. More often than not, every company has staffers with active social media footprints. Brands need to understand that no matter how robust their corporate social graph is, it will only get them so far.
LGBT: A Trusted Marketers Goldmine
I find it incredibly interesting that in an industry like advertising where we mold "reality versus perception," that the majority of the industry, as a whole, still seems adverse to marketing to the LGBT community. I get that it's incredibly difficult to teach old dogs new tricks. However, we as marketing professionals should be pushing the envelope of "risk versus reward" with our clients. And the simple truth is this: Brands and businesses that take the LGBT community seriously now will reap the rewards over their risk-averse competitors that are.
CYOA Freelancers: Lessons In Scope Creep Protection
How many times have you had a client make so many revisions that you forgot what the original idea was? How many times were you paid appropriately for all of those revisions? All to often, the math doesn't work out in favor ot the freelancer. Which is exactly why you need to start thinking about this.
Talk to Me About Failures & Mistakes
Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.
Taking Stock In Your Stock
They say that a picture can speak a thousand words. I wouldn't deny this for a second, nor would I question the power of words, editing, locations and the cadence created within video to construct emotional value. So when I found this video, I laughed to myself. While in the end it does end up being an advertisement for a stock video company, it also says a lot about advertising and our willingness to digest it.
Stop Worrying About Likes, Followers & Numbers
There is one conversation that ranks as high on the discomfort meter as talking about strangers with your child. It is the discussion with your client about the ROI of a follower, a like, or a subscriber.
Content Positioning: Free Speech & Career Suicide
Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.
The Dirty Exploitation of Digits
As much as any medium, social media plays "the numbers game" in an effort to bend perception. Let's not forget that the biggest fanboys and fangirls for social media are really marketing professionals and advertisers. They are the same people who learned to manipulate and exploit the tools before most average folks ever knew what a “Tweet” was. That being said, there is still skewed misunderstanding that numbers equal value or some type of discernible ROI.