Blog Idea Cheatsheet #FLBlogCon

Do you ever wish you could give a client a sheet of ideas for their blog? That way they don’t hound you when they can’t come up with anything else to say. Well here’s my gift to you.

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[DOWNLOAD HERE]

  • 10-Ten lists

  • Questions you get everyday

  • Inspirational Stories from your Industry

  • Problem solving

  • Product reviews

  • Tutorials and how-to Guides

  • Step-by-step guides to _____

  • Latest news within your vertical

  • Checklist(s): Do you have all that you need to ____?

  • Infographics

  • Case Studies

  • Industry profiles/spotlight/profiles

  • Today in your Industry

  • Comparisons (styles, gear, situational)

  • Share what others are saying

  • “Behind the Curtain” (let people know what you're working on)

  • Surveys and polls

  • Frequently Asked Questions (FAQs)

  • Questions you should be asking your Industry

  • Time-saving posts (how to)

  • Event summaries

  • Top take-aAways from _______

  • Rants from your Industry

  • Beginner’s guides to _______

  • Recent tools you used

  • Free giveaways (DVDs, Books, Gear, etc.)

  • Myth vs. Fact within your Industry

  • Presentations (post and cite takeaways)

  • Answer “Why?”

  • Cheatsheets for your Industry

  • Share recent travel experiences

  • Share recent seminars

  • Gallery / album posts

  • Spotlight successes in your Industry

  • Spotlight Failures in your Industry

  • Summarize someone else’s _____

  • Thankful posts

  • Interesting customer question

  • Create a glossary

  • Who is Important to follow in your Industry

  • Sources of inspiration

  • X# Secrets you didn’t know about ____

  • What ____ doesn’t want you to kKnow

  • X# Lies you’ve been told about ____

  • History of ______

  • Beginner’s guide to ____

  • Intermediate guide to ____

  • Expert’s guide to ____

  • Videos about ____ you have to watch

  • Podcasts in your Industry

  • You should be listening to

  • Recent podcast takeaways

  • Blogs in your Industry

  • You should to be reading

  • Recent blog takeaways

  • Reasons your ____ isn’t working

  • DYK (Did you know?)

  • ICYMI (In case you missed it)

  • One thing you’ve been missing

  • Best advice you can give

  • Best advice you’ve ever received

  • What these X experts have to say about ____

  • ____ 101: All the basics you need to know

  • Worst advice you can hear

  • What will ____ be like in X years

  • What ____ has taught me about our industry

  • Apps for your Industry

  • Quotes, and what they mean to you

  • Common misconceptions about ____

  • Gear for your Industry

  • Predictions about the future (great for end of year content)

  • Best books for your Industry

  • Best movies for your Industry

  • How to troubleshoot ____

  • Resources for your Industry

  • Thoughts from newbies

  • What to do when the SHTF

  • Special reports

  • Quick tips about ____

  • Crash course in ______

  • Quizzes

  • Fast facts about ____

  • A buyer’s guide for ____

  • Why ____ is overrated

  • Alternatives for ____

  • Considerations before you purchase ____

  • What these people did wrong in ____

  • How much do you really know about ____

  • The history of ____

  • Habits of successful ____

  • A practical guide to ____

  • Frugal guide to ____

  • How to ____ the right way

  • Ways to research ____

  • Signs you’re wasting your time in ____

  • Alerts/recalls

  • Open questions to your readers (debate/thought starters)

  • Memes

  • Key benefits of ____

  • Pros and cons of ____

  • Which Is better: ____ or ____

  • Ways to motivate yourself for ____

  • Strategies you to considered

  • Fundamentals about ____

  • The magic formula for ____ is ____

  • Creative ways to ____

  • How ____ can be more efficient

  • Perfect examples of ____ in action

  • Foolproof tactics for ____ is ____

  • Strategies to supercharge your ____

  • Ways you’re sabotaging your ____ without knowing it

  • A grassroots approach to ____ is ____

  • Historical news posts

  • Things to do before you ____

  • Harsh realities about ____

  • Intern checklist

  • A ____ cheatsheet

  • Surprising lessons we learned from ____

  • What’s the best way to ____

  • A timeline on ____

  • Statistics on ____ you need to know

  • What do you want to read about next

  • Ways to recover from ____

  • Are you ready for ____? Here’s how to tell.

  • “What if” posts

  • SAQ (Should Ask Questions) posts

  • Awareness posts

  • Recycle old posts (create v2. and update old posts)

  • If I only new ____ now, I would have done ____ then

  • X# tips for your new hire

  • How to stay current in ____

  • Ways your industry is expanding (or consolidating)

  • Comparisons of _____ and _____

  • Interviewing checklist

  • Interviewer checklist

  • Customer relationships 101

  • Why ____ is so important we almost always forget it

  • Flight check

  • Why ____ was the best article I’ve ever read

  • Why ____ was the best presentation I’ve seen

  • Constructive criticism: (multi-part)

    • How to give it

    • How to apply it

    • How to measure it’s success

  • How to come up with new ideas in your industry

  • Setting goals in your industry

  • I want to know more about ____

  • What is the latest trend in ____

  • ____ is the most interesting thing about ____

  • Tell your best story

  • Have you ever wished

  • Readers be cautious of ____

  • Photo/video of your office, products, or workers

  • What is trending on Twitter

  • Your favorite resources are ____

  • What are your day’s activities

  • What makes you mad

  • What gets me excited

  • My favorite life-hacks are ____

  • What makes me worry

  • I am scared I’ll fail at

  • My favorite technology is ____

  • Myths about your industry

  • Transcribe your podcasts

  • What is your favorite charity? Why?

  • X# of facts about ____

  • Customer testimonials

  • Inspirational posts

Posted on September 24, 2018 and filed under Blogging, Brand, Business, Content.

New Lists Of Old Dogs

If you're new to the Orlando area, and you work in marketing, you might not know all the players. Surprisingly there are more than you think. Over the past few decades, I've done my fair share of collecting clients, contacts and talented friends. I simply call it "The List" and I hope it can help you find the career, or connect you with a talented group.

First-Strike Propaganda — Why Anti-brand Terrorism is a Real Thing

There's a war going on every day — it's not only for your attention and allegiance but for your mindshare.

Brand bombing, Anti-brand, Ambush Marketing, Brand HiJacking, Credential Exposures and Collaborative Brand Attacks (CBAs) are terms that should keep you up at night. People have directives and are not above taking grassroots and professional tactics, pointing them at your brand

Blackfish —

People aren't going to like this next part — "Brand Bombing" plots like Blackfish, and collaborative brand attacks that have been done by influencers, change.org and falsification insurgents are part of a much larger problem — as we can see with the 2016 election. However, much like a terrorist — brand bombing is edited for content and uniquely driven to spearhead the conversation BEFORE any real conversation can be had, THEREBY owning the mindshare in a lazy digital consumer that will no longer look past the threshold of what they were plausibly fed. "You keep a whale in a cage — you're all bad people."

It would seem to be logical that it's not just that easy — it's not. But if Donald Trump has taught us anything, it's that all you need to do is feed people what you [think] they want to hear.

Terrorists are some of the most puritanical marketers in the world and here's why. They're not selling a widget; they're not attempting to become a competitor to your marketplace, they only seek to disrupt by ALL means. Choas and confusion (that manifests itself by created fear, hatred and blind positioning) are paramount in the success of their terrible efforts.

"Justice, how can you compare something as evil as terrorism to marketing even in a fraudulent capacity?"

Russian Collusion of the 2016 Presidential Election —

Sadly, they're part of the same family tree, and they're not even distant cousins. Take for instance the Russian collusion of the 2016 Presidential election. A group of like-minded people seeking to purchase marketing to sway public opinion and create divisiveness; the likes of which I've not seen in my lifetime. Were their deaths? Most assuredly, but that's for another article.

We'll never know the extent to which SO many people were brainwashed by a nonstop bombardment of messaging. That said, the effect of the campaign will forever (in my mind) be the largest turning-point in the digital era for illegal and illicit use of advertising.

Will this change the future or marketing? Most assuredly, as long as it works. For now, the ability to share media, fake or not, is too vast to control. Attempts to control it create new firestorms, regarding privacy and governmental infringement – and the circle continues.

The Publix “die-ins” 

I agree with peaceful protest.

I feel like they're (the protestors) muddying their directive but by brand-blasting. Stick with reform, and move the needle. Additionally, I feel that using private property for their "die-ins" is thinning the impact and motivation of rally's, and speeches. 

People don't want to be "forced" to confront constructed messaging. Example: the KKK, Westboro Baptist Church, and others have made minimal headway on the POTENTIAL 'blue wave' that is building. With that said, the progressive movement is building traction using diplomacy, intellect and a vision of respectful opposition that 'Trump's' the bombastic nature of the current appointment. 

Publix heard them the people in their actions and swiftly stopped the campaign contributions. That said, they were strong-armed in so doing. One side will insist that this is a win! However, if gun owners insisted they could not protect their families and did the same tactic at Dick’s Sporting goods for removing the AR15 as a purchasable weapon, everyone would be screaming blood, Jesus. There’s no perfect solution, need I remind anyone.

Later, I'll try to explore steps your business can take to protect/insulate yourself from some of these tactics.