Krav Maga Marketing For Big Fish

Whether you're an agency, influencer or someone just trying to impress, you have to go the extra mile to make that first impression. I award the agency PUSH, in Orlando Florida (where I once called home) for showing me that the simple act of dressing up a proposal beyond the norm might be the difference between getting the gig and being lost in the shuffle.

Such is the case with my friend (and client) David Kahn Krav Maga. Recently we share the opportunity to explore the MA Supershow in Las Vegas with an invitation from Century Martial Arts (Century). For those in the know, Century is not only a giant in the retail and martial arts school space, but they're innovators that shape the industry. Their brand umbrella own Black Belt Magazine, MADrills.com and have countless cooperative relationships with other products that support the future of this incredible marketplace.

This introduction to Century is what lead us to send them our product-pact – and when we did, we pulled out all the stops.

Posted on August 15, 2019 and filed under Brand, Business, Process.

Creative. Professional. Goals.

Why did you start in your chosen creative field? Did you know someone that did graphic design? Maybe it was a cool illustrator, graphic novelist, game designer, or perhaps you were just the only person in the room that liked watching the commercials. Whatever the reason, it's essential to hold on to those things that made this career fun, inspiring and gives you a little emotional high when doing it.

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I'm not here to tell you what that "thing" is, or is not. What I am here to tell you is that you can't leave that thing behind or the spark will surely stay with it. This is why I do a fair amount of work at low-2-no-cost to [some] of my clients. With that comes a great sense of freedom in that I can explore and push the boundaries of my services as much as time, and my creative throughput will muster.

Enter Ferrelle Surette – at the dawn of Instagram I stumbled upon his images and quickly was enthralled with the honesty of the images. Almost a decade ago I wrote an article that featured a slew of folks that I felt really embraced this little square medium.

Since that time I've befriended Ferrelle, and we've become fast friends — watching our daughters grow up and sharing a love for giving back. He found his path in that time was to take bikes people intended to through away, recycle them, and then give them away. Since that time, I helped him brand "Recycled Cycles of Texas" – we've done all kinds of swag but nothing formal like a website. So I'm truly excited to launch his project as my project.

So if you want to do me a solid, throw a couple of dollars his way, tell that dirty hooker I sent you too — you'll be doing more, for people with less, than most.

Posted on August 12, 2019 and filed under Brand, Business, Photography, People.

The Disney Blog — An Epic Model of Fandom

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So one of the many peers that I HIGHLY respect is John Frost who, besides being an amazingly thought provoking social media and content marketing specialist, also owns and operates “The Disney Blog.” To say that he’s a passionate fan of Disney would be to say a bolt of lightning has a bit of zip to it. He tirelessly has kept this blog, current, interesting and family friendly since blogs weren’t cool.

So when I had the chance to scoop him on getting to see Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios I knew I wanted to get him as many images as possible to tease the opening of this amazing attraction. [READ MORE HERE]

God Save the Queen

Over 3 years and 127 Episodes - QueensCast was a diehard grassroots sports network dedicated to Women's Soccer. Additionally, I was incredibly blessed with the rare opportunity to have free creative reign on the episode posters - I will forever be proud of all the content that we produced.