Bravo! American Express! Bravo!

I've not really seen any ad that has taken my breath away this year. All that changed this morning as I made peanut butter toast for my daughter. The American Express's spot for their "take charge" messaging is expressed using artfully sought frowning and happy faces. I know what you're thinking "really Justice, that's all it takes to impress you?" Well not typically, but what I like is that they didn't just go after the typical car grill that always looks like a cartoon character of some sort. The spot left a great feeling on interest and positive reflection of the brand. I'm not sure what more you could want from your adveritising.

Posted on November 1, 2009 and filed under Advertising, Art.