Stop Talking & Make Some Shit!

Just got done reviewing the attached slide share from Made By Many's Tim Malbon and Stuart Eccles' presentation at Planningness. Now mind you when (if) you should dive through these slides you do have to do it in a way that is a bit presumptive on the content. Nevertheless, I found that I still manage to get a great deal from SlideShare documents and highly recommend them as a resource.

Takeaways:

  • Iterative process should be the seed of bigger concepts
  • Often ideas require "intuitive leap" to progress
  • Make. Test. Learn.
  • Prototyping Spiral: Make. Test. Learn. Sketches. Skype Interviews. Validation. User Stories. Surveys. Prioritize. User Journeys. Workshops. Feedback. Landing Tests. Split Tests. Data On Copy /  Price /  Function.
  • Creating crude models is deliberate to avoid attachment to concept
  • Trifecta: Desirability, Feasibility, Viability
  • Garner testing recruitment through social networks and niche communities
  • Testing can be done in real-time like Skype and virtual using many websites (outlined within)
  • Vanity Metrics are defined as: visits, visitors, impressions, downloads, fan/followers
  • Pirate Metrics are defines as: acquisition, activation, retention, referral, revenue

Presentation Summary:

  1. Linear bad. Iterative good.
  2. Make. Test. Learn.
  3. Speed Wins.
  4. Balance Intuition with optimization.
  5. Low fidelity to start.
  6. Break it down.
  7. Minimum desirable product.
  8. Get out of your building.
  9. The web is your lab.
  10. AARRR!
Posted on October 6, 2010 and filed under Design, Process, Technology.