I'll be the first one to tell you that I don't have anything really all that compelling on my youtube channel. I know how to use it beneficially, but will all the tools at my disposal it probably gets pushed a little further back than most. So when I see something like Hot Wheels create a video clip, 'choose your own adventure' game with their YouTube presence I see something happening that inspires me. Could this be your next storytelling vehicle?
The key to this little campaign is using YouTube's ability to link to other video clips. While it looks like a bit of real game play what's actually happening is a simple reference link to another video clip based on what you choose. Simple, clever an effective.