Posts tagged #storytelling

Modern Storytelling: Anthony Bourdain

Thanks again Anthony — you made modern storytelling more authentic and relatable – all the while you did so on your own terms. His style like many trailblazers was brash, loud and irreverent. He came from a 'checkered' past and for that made him all the more likable. People aren't perfect and we learn from our mistakes, not by our accolades.

...

Suicide is on the uptick, and this should be an alert to everyone. While the list of known celebrities that have taken their life grows; so does the total statistic for the rest of us, with what appears to be one suicide every 20 seconds by 2020. I believe it to be human nature to debate your own mortality, and sadly even at times – ending it. That said, we all have something to give everyone, and I hope you seek and nurture that evolution all of your days.

If you suspect someone that may be at risk for suicide:

  1. Do not leave the person alone.
  2. Remove any firearms, alcohol, drugs or sharp objects that could be used in a suicide attempt.
  3. Call the U.S. National Suicide Prevention Lifeline at 1-800-273-TALK (8255).
  4. Take the person to an emergency room or seek help from a medical or mental health professional.

Source: American Foundation for Suicide Prevention. For more tips and warning signs, click here.

Content Bots & The New World Order

Mark Schaefer and incredibly gifted and insightful inbound marketing SME has brought to forefront the discussion of content bots:

Is there any way to future-proof ourselves from automated writing, or will we soon merely remember our days of human writing with nostalgia?
I don't have the answers, but it's an interesting thought exercise. There are three things I can come up with, and I would sincerely love to hear your thoughts in the comment section. If you want to survive the robot-writing apocalypse, there are (at least) three paths of safety:
[READ THE REMAINDER OF THE ARTICLE HERE]

In today's rapid content deployment mentality I can see where content bots and aggregators make a ton of sense, both fiscally and as a time-savings. That said, I agree with Mark in that they are lifeless.

With complete transparency there have been many clients in the past that I've had content created for; externally from the staff at hand. Even then I worked directly with staff on maintaining brand adherence and assurance to the visceral qualities that come from real storytelling.

In the end it breaks down to a story we all know — do you recall the textbook outline of educational class or the emotionally charged teachings of a passionate instructor? Don't be a manual.

Posted on July 11, 2016 and filed under Advertising, Content, Tools.

A Content Marketing Warrior Leaves Behind Valuable Lessons

If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. I learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer.

I was fortunate enough to be the creative director for GMD Studios, and work directly with Brian on an alternate reality game (ARG) called “The Art of the Heist.” The client was Audi, The agency was McKinney & Silver ... (Continue article here)

Posted on August 8, 2015 and filed under Advertising, Content.

Why Graphic Design is Still Important in Social Media

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.