Advertising Creatives Of The Future

 

  • They should be fun.
  • They should want to contribute.
  • They should blog, tweet, post and reply.
  • They should play.
  • They should fight for what they believe.
  • They should settle for nothing but the best idea.
  • They should know when they've lost.
  • They should be able to speak their craft.
  • They should be everything you think your client is not.
  • They should hunt, talk and try out the "cool".
  • They should devour media.
  • They should seek out design trends globally.
  • They should approach design with an eclectic array of styles.
  • They should have a global network of like-minded talent.
  • They must be better than you.
  • They should have an ego without being a douche-bag.
  • You should want them to freelance.
  • You should want them to play video games.
  • You should want them to eat in front of their computers, tablets and phones.
  • You should treat them like irreplaceable assets.
  • You should invest in their education.
  • You should ask them questions.
  • You should constantly challenge them.
  • You should expect them to challenge you.
  • You should allow flex-time and virtual staffing.
  • You should hunt, talk and try out the "cool".
  • You should let go of your control
  • You must trust that you hired the right people to run your business.
  • Be mobile.
  • Be lean.
  • Be fearless.