Your Content Is Not As Good As You Think

One of the many challenges I face developing integrated marketing campaigns is the client's perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. I really want to know not only what the leadership of a particular business or brand thinks, but what the larger audience thinks.

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Posted on November 19, 2014 and filed under Advertising, Content, Management, Process.