Posts tagged #content marketing

New Lists Of Old Dogs

If you're new to the Orlando area, and you work in marketing, you might not know all the players. Surprisingly there are more than you think. Over the past few decades, I've done my fair share of collecting clients, contacts and talented friends. I simply call it "The List" and I hope it can help you find the career, or connect you with a talented group.

Content Marketing Is the Core of Thought Leadership

I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your career?”

Much of the discussion was about constructing environments for a personal brand, extended consulting services, and what I would consider a “thought leadership” play ... (Continue article here)

Make Your Storytelling Content Worth Sharing

Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.

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“Plinko” Content: Zig and Zag Your Way to Brand Awareness

Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...

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Posted on April 13, 2015 and filed under Brand, Advertising, Strategy.