Content Marketing Is the Core of Thought Leadership

I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your career?”

Much of the discussion was about constructing environments for a personal brand, extended consulting services, and what I would consider a “thought leadership” play ... (Continue article here)

Make Sense by Speaking to Your Audience – Not Above Them

A Content Marketing Warrior Leaves Behind Valuable Lessons