Posts tagged #article

Content Marketing Is the Core of Thought Leadership

I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your career?”

Much of the discussion was about constructing environments for a personal brand, extended consulting services, and what I would consider a “thought leadership” play ... (Continue article here)

Social Content Marketing Planning for a Live Event

I find it interesting and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like "in real time" reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Let's take a closer look at what it takes to properly develop and deploy social media/content marketing for a live event...

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Posted on October 23, 2014 and filed under Advertising, Business, Design, Social Media.