Content Bots & The New World Order

Mark Schaefer and incredibly gifted and insightful inbound marketing SME has brought to forefront the discussion of content bots:

Is there any way to future-proof ourselves from automated writing, or will we soon merely remember our days of human writing with nostalgia?
I don't have the answers, but it's an interesting thought exercise. There are three things I can come up with, and I would sincerely love to hear your thoughts in the comment section. If you want to survive the robot-writing apocalypse, there are (at least) three paths of safety:

In today's rapid content deployment mentality I can see where content bots and aggregators make a ton of sense, both fiscally and as a time-savings. That said, I agree with Mark in that they are lifeless.

With complete transparency there have been many clients in the past that I've had content created for; externally from the staff at hand. Even then I worked directly with staff on maintaining brand adherence and assurance to the visceral qualities that come from real storytelling.

In the end it breaks down to a story we all know — do you recall the textbook outline of educational class or the emotionally charged teachings of a passionate instructor? Don't be a manual.

Posted on July 11, 2016 and filed under Advertising, Content, Tools.